SKULLPANDA
With
LazMall,
POP
MART
is
now
reaching
fans
in
a
more
direct
and
hyper-personalised
way.
Since
joining
the
platform
in
2023,
it
has
grown
over
5-fold
to
become
one
of
LazMall’s
fastest-growing
toy
brands
—
a
testament
to
the
region’s
deep
love
for
collectibles
and
character
storytelling.
MOLLY
From
live-streamed
unboxings
to
data-backed
product
launches,
POP
MART’s
success
reflects
how
digital
discovery
and
fandom
go
hand-in-hand.
The
global
blind
box
collectibles
market
is
set
to
hit
USD
38.4
billion
by
2031
—
a
boom
fuelled
by
Gen
Z
and
millennial
collectors
seeking
rarity,
emotional
connection,
and
a
bit
of
playful
nostalgia.
“Whether it’s the thrill of the mystery or the joy of finding your favourite character, our collectors are looking for more than just toys — they’re seeking stories,” said a POP MART spokesperson. “With Lazada, we’re able to deliver those stories in a more seamless way.”
Global
Exclusives
Launching
in
June
This
month,
POP
MART
will
release
two
globally
limited
figures
—
MOLLY
and
Zsiga,
and
also
unveil
the
second-generation
SKULLPANDA
plush
toys,
adding
a
soft
and
huggable
twist
to
its
cult-favourite
character
lineup.
Zsiga
These
products
will
be
available
on
Lazada’s
LazMall
from
June
2025
onwards.
POP
MART
will
also
increase
its
stock
levels
and
scale
up
visibility
on
its
LazMall
storefront
to
meet
fan
demand.
Where
Community
Meets
Commerce
On
Lazada,
POP
MART
fans
don’t
just
shop
—
they
discover
and
experience.
Using
AI-powered
recommendations
and
region-specific
insights,
the
brand
curates
its
releases
based
on
what
collectors
love
most
in
each
market.
SKULLPANDA,
for
instance,
has
become
a
breakout
favourite
in
Thailand,
while
DIMOO
charms
fans
in
Malaysia.
Collectors also benefit from prompt deliveries, with 85% of orders in all key Southeast Asian cities like Bangkok and Manila guaranteed to arrive within 48 hours upon order confirmation. Collectibles are also delivered in custom shock-proof packaging to ensure they arrive in pristine, collector-worthy conditions, and the parcel can be tracked in real time on the Lazada app.
POP MART collectibles are not just toys, they are a lifestyle and the epitome of luxury and exclusivity that has been fuelled by the energy of its fans and creators. More than one-third (34%) of its sales on Lazada now come from affiliate creators in Southeast Asia — livestreamers, toy reviewers, and content creators who bring the world of POP MART to life through their own lens. Their curated content, character deep-dives, and unboxing videos don’t just sell toys — they build community and elevate collecting into a shared lifestyle.
Taking
the
Experience
Offline
Fans
in
Malaysia
can
look
forward
to
experiencing
the
magic
in-person,
where
the
Lazada
X
POP
MART
5KM
run
will
be
happening
on
12
October
2025.
Designed
to
be
a
vibrant,
community-driven
event
that
blends
fitness,
music,
and
fandom,
POP
MART
will
be
hosting
an
exclusive
booth
at
the
event,
creating
a
playground
for
pop
culture
lovers
to
meet
iconic
characters
and
immerse
themselves
in
the
joyful
surprise
of
the
trend
culture
and
brand
stories.
IRL experiences like this are part of POP MART’s strategy to connect more deeply with its community – both online and offline.
“POP MART’s world is built on creativity and connection,” said Kaya Qin, Chief Executive Officer at Lazada Malaysia. “Through Lazada’s platform, brands like POP MART are able to inspire and engage a new generation of collectors with stories that extend beyond the digital channels.”
https://www.lazada.com.my/#?
https://my.linkedin.com/company/lazada
https://x.com/LazadaMY?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://www.facebook.com/LazadaMalaysia/
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Hashtag: #LazadaMY #Lazada
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