UBA Hosts Influencers at Business Series to Drive Entrepreneurship and Digital Growth

The United Bank for Africa (UBA) Plc has brought together top social media influencers, entrepreneurs, and digital creators for an interactive business series aimed at promoting entrepreneurship, financial literacy, and digital innovation across Africa.The event, held at UBA House in Lagos, was part of the bank’s Business Series initiative — a platform designed to empower individuals and small business owners with practical insights, financial knowledge, and networking opportunities to enhance their business growth.

The session, themed “Monetising Influence: Building Sustainable Income Streams in the Digital Era,” featured prominent influencers and digital experts who shared their experiences on how content creators and entrepreneurs can leverage online platforms to create lasting value.

In her opening remarks, UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, said the bank remains committed to supporting the next generation of business leaders and innovators. She explained that UBA recognises the growing importance of the digital economy and seeks to empower Africans to take advantage of emerging opportunities.

“At UBA, we understand that the world of business has evolved beyond traditional borders. This event is part of our continued effort to equip entrepreneurs and influencers with the right tools and financial guidance to grow sustainably,” Ladipo stated.

She added that the Business Series has become a cornerstone of UBA’s engagement with customers and young professionals across Africa, providing mentorship and access to financial products tailored for digital creators and startups.

The panel session featured well-known content creators and digital strategists, including Tomike Adeoye, Enioluwa Adeoluwa, and Fisayo Fosudo, who discussed strategies for growing an online brand, maintaining authenticity, and managing finances as influencers.

Tomike Adeoye emphasised the importance of consistency and integrity in the influencer space. “Authenticity is your biggest currency. Brands and audiences can easily sense when you are being real. Monetisation becomes easier when you are consistent and true to your voice,” she said.

Similarly, tech influencer Fisayo Fosudo highlighted the value of financial discipline and data-driven content creation. “As influencers, we must think like entrepreneurs — understand our audience, track analytics, and invest in quality content. Financial literacy is also key because your brand is a business,” he noted.

Enioluwa Adeoluwa, known for his collaborations with major brands, encouraged creators to focus on collaboration and brand storytelling. “Partnerships between influencers and institutions like UBA are powerful because they help build communities and inspire others to pursue business opportunities online,” he said.

Participants at the event engaged in interactive breakout sessions, exploring topics such as brand monetisation, intellectual property rights, digital marketing, and the role of banks in supporting online entrepreneurs.

UBA’s Head of SME Banking, Ayodele Akinwunmi, reaffirmed the bank’s commitment to providing tailored financial solutions for small and medium enterprises (SMEs), freelancers, and digital creators. “We are intentional about helping content creators and young entrepreneurs manage their earnings, access loans, and save smarter through our SME and digital banking platforms,” he explained.

He further noted that the UBA Business Series aligns with the bank’s broader mission to promote financial inclusion and economic empowerment across Africa, especially among the youth population driving digital transformation.

Several attendees expressed appreciation for the initiative, describing it as timely and impactful. “It’s refreshing to see a bank like UBA taking interest in influencers and digital business owners,” said media personality Oluwakemi Ajayi. “The discussions were practical and inspiring. It’s clear that UBA understands the evolving needs of this generation.”

The UBA Business Series has previously featured thought leaders from diverse sectors, including finance, technology, and entertainment, with discussions focused on business management, innovation, and entrepreneurship.

According to the organisers, the next edition will expand to other African countries where UBA operates, reinforcing the bank’s Pan-African vision and commitment to empowering businesses across the continent.

With operations in 20 African countries and offices in the United States, the United Kingdom, France, and the UAE, UBA continues to position itself as a leading financial institution championing business growth and innovation in Africa’s evolving digital economy.