Hong Kong Artist Joins Bupa Global Campaign Highlighting Powerful Link Between Creativity and Health

• New research commissioned by Bupa highlights how creative activities like art can help people process and share health experiences, with 85% agreeing creativity can support mental and physical health
• The research coincides with Bupa’s Express Your Health campaign featuring health stories from creators and storytellers worldwide, including Hong Kong artist Sophia Hotung
• Bupa is encouraging people to take 30 minutes to get creative and express a health story. People in Hong Kong can also submit their creations to join a growing global collection on Express Your Health

HONG KONG SAR – Media OutReach Newswire – 19 May 2026 – New research commissioned by Bupa (a survey of 4,000 adults in the UK, Spain and Australia) found that while 85% recognised that hobbies like drawing, doodling, painting or crafts can have a positive impact on health and wellbeing, 55% of those who don’t make time for creative activities said they can’t remember the last time they did any (and among those who could remember, 35% said it was more than a year ago). The survey points to a broader challenge many people face in making time for creativity as part of overall wellbeing. Almost half (47%) of people don’t spend any time on creative activities, with around a quarter quoting lack of time (24%), lack of inspiration (26%) and tiredness after work (28%) as some of the biggest barriers.