Picture:
Giant
Screen
in
the
Golden
Triangle
of
KL
Located
near
the
Petronas
Towers,
the
site
draws
over
500,000
pedestrians
daily.
To
stand
out,
Absen
partnered
with
a
Spanish
visual
design
team
to
create
an
immersive
narrative:
a
giant
panda
peeks
from
behind
curtain,
slips
while
reaching
for
bamboo,
floats
in
zero
gravity,
and
is
pulled
into
a
swirling
vortex—before
“I
Love
KL”
appears
and
the
panda
lands
playfully,
sparking
cheers
and
social
sharing.
Each
scene
breaks
screen
boundary,
delivering
powerful
visual
impact
with
strong
viral
potential.
“Malaysians have a natural affection for pandas,” said Sophia, Absen’s Malaysia Outdoor Advertising Manager. “This isn’t just advertising—it’s an urban-scale interactive experience that makes the screen part of city’s collective memory.”
Built for high-traffic, high-challenge urban environments, the A25 features IP66 full-sealing and a five-layer waterproof interface, ensuring reliability in high heat, humidity, and monsoon rains. Its advanced power-saving technology reduces energy consumption by over 50% compared to conventional displays, saving up to USD 200,000 in electricity over five years for a 300㎡ screen—dramatically lowering total cost of ownership.
A client representative said: “We chose Absen for efficiency, durability, and image quality. But more importantly, it helps us create something iconic—not just another ad. With 3D storytelling and custom pandas, we make it fun, not boring.”
Since launching its first overseas screen in Saudi Arabia in 2005, Absen has deployed over 2 million displays worldwide. “We make low power consumption a core focus of our R&D,” said Shaun, Absen VP & R&D Director. “The A25 redefines the ‘low-carbon landmark’ — energy-smart, reliable, and city-activating. Backed by a 10-year warranty, it sets a new standard for outdoor displays.”
As the first of 20 global landmarks, the Kuala Lumpur project embodies Absen’s vision: where technology, creativity, and urban culture converge to shape future of public spaces.
https://www.absen.com/
Hashtag: #Absen
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