Facebook Twitter Instagram Pinterest YouTube Tumblr LinkedIn RSS
    • About
    • Advertise
    • Contribute
    • Donate
    • Forum
    • Contact
    Login
    InfoStride NewsInfoStride News
    • Home
    • Business
    • Celebrity
    • Crime
    • Nigeria
    • Politics
    • Sports
    • Technology
    • More
      • COVID-19
      • Editor’s Picks
      • Health
      • Opinions
      • Press Releases
      • World
    Subscribe
    InfoStride NewsInfoStride News
    Home»Technology»Computer & Software»Altimeter Group Maps Content Marketing Vendor Landscape

    Altimeter Group Maps Content Marketing Vendor Landscape

    Computer & Software By Brian JohnsonMay 13, 2014No Comments4 Mins Read
    Facebook Twitter WhatsApp Pinterest LinkedIn Tumblr Email Reddit VKontakte

    SAN MATEO, CA–(Marketwired – May 13, 2014) – Altimeter Group, a research and consulting firm that helps companies understand and act on technology disruption, today announced its latest research, The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions, by Rebecca Lieb. Available at no charge as part of Altimeter’s Open Research model, the report and webinar provide marketers with an assessment and decision making process to navigate the highly complex and rapidly changing content marketing landscape. The research explores current content marketing technology requirements in large enterprises and explains what tools are available, and critically, offers strategic guidance on selection criteria for tools that will serve and scale to the needs of an integrated and successful content marketing operation.

    Altimeter’s new research walks marketers through a process to identify and vet relevant content marketing vendors, exploring point systems, enterprise platforms and hybrid solutions. The research identifies key content marketing scenarios and use cases and also pinpoints integration concerns. Numerous content marketing issues across the enterprise are uncovered, illustrating that despite the growing acceptance of content marketing, the need for a strategic and unified approach has never been greater.

    Altimeter’s research brings new content marketing trends and statistics to light:

    • Fewer than 20% of marketers report a formalized or documented content strategy across their brand or business units
    • Only 18% of marketers say content is integrated across business units
    • Marketer spend and actual, stated needs and requirements often do not correlate
    • Bigger isn’t always better in terms of content marketing software, despite the fact that large firms such as Adobe, Oracle and Salesforce.com are battling to dominate the field
    See also  DealNet Accelerates Underwriting Following Closing of Financing Facility

    Altimeter’s research profiles over 50 vendors, and shows that varied approaches to content marketing and a heterogeneous product landscape means the marketplace offers very few “apples-to-apples” product comparisons. Against this backdrop, Altimeter’s checklist shows how marketers should approach the review and selection of content marketing tools via best practices, from assessment and purchasing, to content creation and implementation, to deliver company-wide results including smoother collaboration, creation and workflow, distribution, and better measurement.

    “Content is the ‘atomic particle’ of all marketing, essential for fueling not only owned, but also paid and earned media,” said Rebecca Lieb, analyst at Altimeter Group. “This research is designed to help marketers make sense of an incredibly complex and rapidly changing landscape, and also to provide readers with a process to help them select the right tools not only for short term needs, but also for longer term concerns such as scale, convergence, and enterprise integration.”

    More About Altimeter’s New Research and Related Webinar
    C-level managers with marketing responsibility, as well as digital, content and social strategists, and branding, marketing, PR and communications professionals, will want to attend the free Altimeter Group webinar being held on Wednesday, June 4th at 10:00 a.m. PDT to review key research findings and ask questions of lead analyst Rebecca Lieb. In addition to its research in the area, Altimeter provides a range of closely related service offerings, including a Content Strategy Roadmap, Content Tools Advisory and Content Audit services. For more information visit http://www.altimetergroup.com/services.

    See also  Business and Technology Leaders to Share Strategic Planning and Decision-Making Best Practices at Annual Troux Event

    About Altimeter Group
    Founded in 2008 by Charlene Li, Altimeter Group is a research and consulting firm that helps companies understand and act on technology disruption. Distinguished by a research-based approach, a holistic view, and the experience of its team, Altimeter Group shares its independent and open research via reports, webinars, speeches, and more. Altimeter Group also offers advisory services to business leaders who wish to explore the specific implications of technology disruption, and has more than 100 active clients, including leading technology solution providers and Fortune 500 companies. Named by Fast Company as one of the “Five Most Creative Small Businesses,” the firm is headquartered in San Mateo, Calif., with offices on the East Coast. For more information, visit http://www.altimetergroup.com.

    MEDIA CONTACT:
    Jessica Groopman
    Altimeter Group
    Phone: 650-212-2282
    press [at] altimetergroup [dot] com

    Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate

    Computer Computer News Computing News Marketwired Press Release Software Software News
    Share. Facebook Twitter WhatsApp Pinterest Reddit Tumblr VKontakte Email LinkedIn

    Related Posts

    BudgIT launches TrackaMobile 2.0 App to aid Participatory Governance at the Subnational Level

    Nov 14, 2022

    How to Transfer Music from Computer to iPhone

    Jul 31, 2022

    MTN Apologises Following Network Sudden Outage

    Oct 11, 2021

    Google Makes Plans Invest $1bn To Improve Internet Access In Africa

    Oct 6, 2021
    Add A Comment

    Comments are closed.

    Get Social with Us
    • Facebook
    • Twitter
    • Pinterest 95
    • Instagram
    • YouTube
    Latest Posts

    I Got Bashed For Being Boyish, I’m Also Criticized For Wearing Feminine Clothing – Billie Eilish

    May 30, 2023

    Amad Diallo Can Add Soemthing Different To Erik ten Hag’s Team – Rio Ferdinand

    May 30, 2023

    Igbos In Nigeria Must Learn To Respect Authority – Seyi Law

    May 30, 2023

    I Want Goncalo Ramos At MUFC – Bruno Fernandes

    May 30, 2023

    Subscribe to Updates

    Get the latest breaking news straight into your inbox!

    Random News

    FG grants over two hundred and fifty million dollar import duty waiver to Royal salt limited

    Sep 29, 2014

    Tonto Dikeh’s ‘Gold King’ Boo Buys Her More Expensive Gifts

    Jun 16, 2014

    102-Year Old Man Breaks Record After Cycling 16.7 Miles In One Hour [VIDEO]

    Feb 1, 2014

    Big Brother Naija’s CocoIce Drops New Music

    Mar 19, 2017

    InfoStride News delivers the latest breaking news, Nigeria news, world news and top stories on business, celebrity, entertainment, politics, sports, technology and more. Experience the best of in-depth coverage, special reports, football highlights, political opinions, crime watch, celebrity gossips etc.

    GooglePlay Store Button

    Support InfoStride News' Credible Journalism

    Credible journalism involves a lot of efforts and money; and can guarantee a fair, accountable and transparent society, including democracy and government. We need your support to continue offering free access to our loyal readers and visitors like you.

    Click here to Donate

    Facebook Twitter Instagram Pinterest YouTube Tumblr LinkedIn RSS
    • Our Terms
    © 2023 InfoStride News. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login to your account below.

    Continue with Facebook
    Continue with Google
    Continue with Twitter
    Lost password?