HONG KONG SAR – Media OutReach Newswire – 24 April 2025 – BEAUTY&YOU by The Shilla Duty Free Hong Kong, carrying over 200 cosmetic, skincare, perfume and fashion brands, with more than 2,600 fragrances items, is thrilled to unveil the “Shilla Fragrance Journey”, a multi-brand fragrance discovery experience at Hong Kong International Airport for a limited time until June 2, 2025. With the largest assortment of best-selling fragrances across Asia’s airports from luxury brands to niche labels, BEAUTY&YOU cordially invites travelers to embark on a whole new sensorial journey with a selection of captivating fragrances from favored travel destinations to a one-step art-filled enjoyment.
“Shilla
Fragrance
Journey”
Enters
Hong
Kong
International
Airport
in
Monochromatic
Art
Style
BEAUTY&YOU
by
The
Shilla
Duty
Free
Hong
Kong
is
themed
around
minimalist
aesthetics,
incorporating
elegant
monochromatic
art
style
designs
into
various
3D
installations.
This
creates
a
series
of
fragrance
experience
zones
and
interactive
areas
called
the
“Shilla
Fragrance
Journey,”
along
with
exciting
shopping
offers!
Maiden
Appearance
of
Stunning
Art
Installations
to
Kickoff
The
“Shilla
Fragrance
Journey”
features
multiple
fragrance
experience
zones,
interactive
activities
and
shopping
privileges,
enabling
travelers
to
explore
a
collection
of
selected
fragrances.
At
Departures
Level
7
East
Hall
after
immigration,
the
striking
“Shilla
Fragrance
Journey”
theme
display
reflects
minimalist
aesthetics
and
greets
travelers
with
coveted
photo
opportunities.
Located in BEAUTY&YOU East Hall South level 6, The “Luxe Fragrance Wardrobe” and the “Life4Cuts Photo Booth” should never be missed, in which an in-depth fragrance experience is provided for travelers to spot their favorites. Travelers are welcome to capture the joyful moments and gather the unique themed blotters, then collect them in the complimentary “Fragrance Passport”. In the meantime, travelers in East Hall North Level 6 are given the pleasure of receiving fragrance blotters and drawing inspiration from fragrance ambassadors at BEAUTY&YOU East Hall North “Scent Bar” for the next exploration on the fragrance journey.
Enjoy
Exclusive
Rewards
at
BEAUTY&YOU
BEAUTY&YOU
customers
would
receive
a
complimentary
gift
upon
completing
an
in-depth
experience
at
Cartier,
Tom
Ford,
or
L’Artisan
Parfumeur
brand
counters
at
BEAUTY&YOU
East
Hall
South
or
East
Hall
North.
During
the
campaign
period,
customers
can
also
receive
a
HK$50
cash
coupon,
which
is
valid
for
transactions
with
a
minimum
net
spending
of
HK$500.
Additionally,
they
can
enjoy
a
range
of
exclusive
offers,
including
discounts
of
up
to
60%
off
on
selected
800
beauty
and
fashion
accessories
items,
as
well
as
instant
discount
upon
designated
spending.
Visit
BEAUTY&YOU
to
discover
the
latest
offers.
Hashtag: #ShillaDutyFree
The issuer is solely responsible for the content of this announcement.
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