Online businesses–maybe every type of business–need to consider the role of social media. The benefits of a successful social media platform are too important to ignore. By tapping into social media platforms, you can conveniently drive traffic to your website, market your products, and build brand recognition. The key to building a successful social media campaign is to start right away; don’t wait any longer to get social.
Investigate Social Networks
With more than 200 social networks currently operating on the internet, it can be difficult to know which ones to choose. You may want to begin with a few of the big names in social media like Facebook, Twitter, and Pinterest and then, perhaps, one or two niche networks that cater to your target audience. For instance, if you sell maternity clothing, you’ll want to find networks designed for pregnant women and parents. You certainly don’t need to establish a presence on all the networks, but you should take time to get to know them so you choose the most appropriate networks for your business.
Establish Your Profile
Once you choose the social venues that are right for you, you’ll have to register and establish your profile. If you register with more than one, you’ll want to be consistent with the information you provide. Be sure to include your logo so you can increase brand recognition on these sites. Provide contact information and, of course, links to your business website. You may want to work with a marketing professional to help you design your profiles. If not, just take your time and make sure any content you provide is accurate and professional (Source: https://www.doba.com/blog/2014/05/20/wing-your-business-5-visual-social-media-marketing-tips-consider/).
Build a Following
On sites like Facebook and Pinterest, it’s important to build a following. Invite all of your customers to follow your business on social networks. This allows you to communicate and market to them. While it takes time to grow your network of followers, you can advertise to promote your social media presence. Be sure to list which social sites you are part of by advertising them on your business website’s home page.
Provide Relevant Information
Once you have a social media profile, you can plan a marketing campaign for each network. While you don’t want to bombard your network of followers, you do want to post consistently. You might post information about sales, product reviews, or even video tutorials. It’s fine to get creative so long as you remain professional. The idea is to provide interesting information that people will read. You also want your posts to draw people to your website. The better your posts, the more will interest your readership and drive traffic to your site. Once you ramp up your website traffic, you’ll find that your page ranking will improve.
Online businesses such as Doba, are increasingly relying on social media outlets to effectively market their business. Take time to see how other businesses market their products on sites like Facebook and Twitter. You may find some great ideas that you can use to market your business too.
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