Coca-Cola Nigeria has maintained a very long leadership within the market – Report

With 70 years of dominance in the Nigerian market, one cannot help but be curious about Coca-Cola Nigeria’s winning formula. In this piece, we explore the company’s core philosophies and its well-thought-out business and sustainability strategies to refresh the world, make a difference, and ensure a better-shared future.

There is a popular, if not cliché saying that the customer is always right. It has always been a subject of contention to decide whether the consumer is truly satisfied with the product and service. Consumer satisfaction has always been hinged on the measure of how happy consumers are with a company’s products, services and capabilities. Experts in marketing have linked the lack of consumer satisfaction to a dwindling customer base while consumer satisfaction is considered as a major reason for the retention of consumers.