Digilant Receives Quality Assurance Guidelines 2.0 Certification From the IAB

BOSTON, MA–(Marketwired – May 22, 2014) – Digilant ™, the data intelligence company, announced today that was named to the list of 29 advertising technology companies certified by the Interactive Advertising Bureau, www.iab.net, as a leader in online advertising brand safety and transparency under the new Quality Assurance Guidelines (QAG) 2.0. This certification confirms Digilant’s commitment to providing advertisers with high-quality, transparent and trustworthy advertising placements.

“At our core, Digilant has always been dedicated to delivering a quality advertising environment,” said Nathan Woodman, Chief Operating Officer at Digilant. “Our certification under the QAG 2.0 guidelines affirms that we are successfully adhering to industry best practices for inventory quality and brand safety.”

To earn certification Digilant’s procedures were scrutinized in the following categories to ensure accuracy of targeting and transparency: inventory acquisition; contextual taxonomy and targeting; and data disclosure. Inclusion indicates that Digilant intends to adhere to all stipulations set forth in the insertion order by the advertiser and is committed to providing transparency.

All companies receiving certification participated in the approval process on a voluntary basis. The IAB issued a seal of approval noting all QAG 2.0 certified companies last week. Digilant plans to begin using this mark in its marketing and sales materials starting immediately. 

About Digilant

Digilant is a data intelligence company that provides unique insights so agencies can differentiate their media planning strategies and increase their marketing effectiveness. Operating in the programmatic space since 2009, Digilant is headquartered in the United States, with offices in Brazil, Colombia, Mexico and Spain. In 2012, Digilant was selected by AlwaysOn as one of the OnMedia Top 100 private companies and in 2013 as one of the Global 250; signifying leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. In 2014, Digilant was also certified under the Interactive Advertising Bureau’s Quality Assurance Guidelines, ensuring that Digilant’s approach to brand safety is among the best in the industry. For more information about Digilant, visit www.digilant.com, or follow the company blog.