Wong
Yung
Ming
and
Lee
Sze
Yee
launched
their
business
to
promote
healthier
eating
habits
for
Malaysian
Sunspin’s
journey
to
healthier
living,
balanced
family
life,
and
business
success
Husband-and-wife
team
Wong
Yung
Ming
and
Lee
Sze
Yee
founded
Sunspin
in
2020
with
a
mission
to
make
Konjac
noodles
and
Black
Garlic
products
more
accessible
to
families
like
their
own.
As
parents
of
two
young
children,
the
couple
was
inspired
to
promote
healthier
eating
habits
while
building
a
stable
future
for
their
family.
Wong and Lee started their small business from their Johor home, selling to a small local network on a part-time basis. Their move into e-commerce transformed their business as they leveraged Shopee’s ecosystem, bringing nutritious products to families across Malaysia.
“We started engaging with Shopee Affiliates in 2024 and these local KOLs have supported us by driving new and repeat buyers to our store. In the last year alone, we consistently achieved a ninefold increase in daily orders during campaign days, thanks to these affiliates. We’re overwhelmed to share that we have sold over 80,000 items since joining Shopee, reflecting the trust families place in our products,” shared Wong, who left his IT career in early 2024 to focus on Sunspin full-time.
Their growth was further supported by the ‘Kempen Tani by Shopee’, a program aimed at empowering agropreneurs with the tools and resources to succeed in the digital economy. The couple attended ShopeeXpert workshops, took part in Shopee Live demos, and gained practical tips on increasing traffic and sales on the platform.
This Chinese New Year, the couple shared that true success means growing their business while enjoying quality time with their children. “Expanding our business while prioritising family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our family,” he shared.
From
a
small
home
experiment
to
FunFun.inShop’s
multi-million
Ringgit
business
Before
2021,
Bryan
Ng,
the
director
of
FunFun.inShop,
worked
at
a
logistics
company
where
he
met
several
Shopee
sellers
who
shared
their
experiences
of
building
online
businesses.
“Hearing
their
stories
gave
me
the
confidence
to
give
it
a
try
myself,”
Bryan
recalls.
During
the
Movement
Control
Order
(MCO),
he
started
small
by
uploading
a
few
products
to
Shopee
from
his
home.
Orders
started
rolling
in—at
one
point,
up
to
200
to
300
a
day.
“It
was
an
eye-opener
for
me.
What
started
as
a
small
experiment
quickly
turned
into
something
much
bigger,”
he
shares.
By reinvesting profits gradually and staying focused on customer needs, Bryan scaled his small venture into a multi-million ringgit business. FunFun.inShop has experienced incredible growth, with sales increasing by 260% to over RM4 million in 2024 alone. Bryan credits this success to a combination of understanding market trends, maintaining competitive pricing, and using Shopee’s features like Shopee ads, livestreams, and campaigns to boost visibility and reach more customers. “These tools have been essential for helping us stay competitive and grow steadily,” he says.
What began as a small home-based operation has grown into a thriving business that’s making a difference. “I started with just a handful of products, and now we’ve built something that supports so many people,” Bryan reflects. Shopee Live has been especially impactful, allowing Bryan to interact directly with customers, showcase his products, and build lasting relationships. “This journey has changed my life for the better, and I’m so grateful for the platform that made it all possible,” he says with pride.
Entrepreneurs like Wong from Sunspin and Bryan from FunFun.inShop are proof of how e-commerce takes small ventures and transforms them into thriving businesses. Platforms such as Shopee, which celebrates its 10th year in Malaysia, are part of this development, providing tools and opportunities for businesses to navigate the evolving economy.
As Malaysia grows into a leading Southeast Asian digital hub, the stories of entrepreneurs like Wong and Bryan reflect a broader shift. With continued innovation and support, e-commerce is set to remain a cornerstone of Malaysia’s economic resilience, enabling small businesses to thrive while contributing significantly to the local economy.
Hashtag: #ShopeeMY
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