Mr.
Anupong
Kriangkrailipikorn,
CEO
of
Search
Engine
Optimization
and
founder
of
Gother,
stated
that
Gother
is
not
just
a
platform
for
booking
travel,
but
part
of
the
travel
lifestyle,
designed
to
complement
every
journey,
turning
it
into
a
special
experience.
The
platform’s
mission
is
emphasized
to
be
a
truly
Thai-centric
service,
tailored
to
the
cultural
nuances
and
preferences
of
local
travelers.
Since
its
official
launch
in
2024,
Gother
has
attracted
strong
interest
from
next-gen
tourists,
achieving
4-time
growth
within
a
single
year,
and
expecting
to
continue
rising.
To
sustain
this
momentum,
Gother
will
implement
three
core
strategies
in
2025:
1. Diversifying access channels: Gother services are available through www.gother.com, the Gother application on iOS and Android, and integrated on leading mobile banking platforms including K PLUS, Krungthai NEXT, and Paotang. These platforms feature secure and convenient payment systems that allow users to complete bookings and payments in one place.
2. Using AI and technology: Gother is leveraging data analytics capabilities to better understand user behavior and provide more targeted services. A new version of the application with intelligent AI features that recommend travel experiences based on individual preferences will launch later this year.
3. Expanding partnerships: Gother is growing its network of partners to include top-tier hotels, airlines, and tour operators domestically and globally. The goal is to offer a wider range of travel services, from flights and accommodations to tour programs, car rentals, and customized experiences for all travelers at competitive prices with attractive promotions and exclusive discounts.
With this strategy, Gother is targeting 10 billion baht in booking value by 2027 and eyeing a top-three position as Thailand’s premier homegrown travel platform that truly understands the needs of modern Thai travelers. Backed by the support and capital of Beacon Venture Capital and Krungthai Ventures, Gother is confident in its ability to scale and achieve its ambition as a travel platform for Thais.
In June 2025, Gother is set to launch its biggest promotional campaign of the year, offering discounts of up to 60% on flight tickets, hotels, and activities booked between June 15–30, 2025. For more details, please visit www.gother.com.
Hashtag: #Gother
The issuer is solely responsible for the content of this announcement.
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