IMAX
captured
5%
of
the
Chinese
New
Year
box
office
to
date
with
1%
of
the
total
screens,
marking
its
highest
percentage
of
first-day
results
ever.
Notably,
7
out
of
the
top
10
highest-grossing
theaters
nationwide
were
IMAX
venues,
highlighting
the
audience’s
strong
preference
gravitating
toward
the
IMAX
experience.
This year’s Chinese New Year holiday is widely acclaimed as the strongest in history, with exceptional audiovisual effects recognized as a key factor in drawing audiences to theaters. Five blockbusters landed in IMAX theaters, marking the largest lineup in history, including “Creation of the Gods II: Demon Force,” featuring IMAX’s exclusive aspect ratio; “Operation Hadal,” a Filmed for IMAX title shot entirely with IMAX certified camera; “Nezha 2,” “Detective Chinatown 1900,” and “The Legend of the Condor Heroes.” With their strong IP appeal, diverse genres, and high-quality audiovisual spectacles, this robust lineup caters to a broad audience demographic, creating significant momentum for IMAX’s Chinese New Year holiday window.
Hashtag: #boxoffice #chinafilmmarket #chinafilm #Imax #ImaxChina #HK1970
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