– New company-led apprenticeship programme with media companies to expand job and training opportunities in the industry
– 28 Virtual Production projects supported, and 650 media professionals trained to date under the Virtual Production Innovation fund
SINGAPORE – Media OutReach Newswire – 4 December 2024 – The Infocomm Media Development Authority (IMDA) has worked closely with the media industry to introduce a refresh to the Skills Framework for Media, which will provide up-to-date sector information, job roles and existing and emerging skills for media practitioner, in new tech areas such as Virtual Production (VP) and Generative Artificial Intelligence (GenAI). To provide locals with more job and training opportunities in new tech areas, another new initiative is the company-led apprenticeship programme with media companies.
2. IMDA has been advancing VP applications in Singapore’s media industry since 2023. To date, there have been 28 VP content projects, and 650 media professionals trained in VP through these content projects and workshops, supported by the S$30 million VP Innovation Fund announced last year. These updates were made by Singapore’s Senior Minister of State for Digital Development and Information (MDDI) & Ministry of National Development (MND), Mr Tan Kiat How at the opening of the Asia TV Forum and Market (ATF) today, an event of the Singapore Media Festival (SMF). Hosted by IMDA, the SMF celebrates its 11th edition with the theme “Make It Here”, inspiring the region’s media community to create, connect, and realise their visions.
Refreshed
Guide
for
the
Future
of
Media
Careers
3.
As
Singapore’s
media
market
expands,
employment
opportunities
are
also
on
the
rise.
There
were
24,960
media
professionals
employed
across
the
economy
in
2023,
reflecting
a
compound
annual
growth
rate
of
7%
since
2018[1].
The
refreshed
Skills
Framework
for
Media
provides
a
comprehensive
roadmap
for
these
media
professionals,
charting
the
future
of
media
careers
and
talent
development.
This
framework
was
developed
by
IMDA
in
partnership
with
SkillsFuture
Singapore
(SSG),
industry
associations
like
the
Singapore
Association
of
Motion
Picture
Professionals,
Institutions
of
Higher
Learning
(IHLs),
after
extensive
consultation
with
around
150
media
representatives
across
industry,
training
providers,
IHLs
and
freelancers.
This
ensures
the
framework
meets
the
needs
of
a
dynamic
media
landscape.
4. The refreshed Skills Framework identifies 195 job roles across 9 tracks, with 230 technical skills and competencies in existing and emerging skills in Media like VP, GenAI, content production, production technical services, and more. Media practitioners can use the Skills Framework to upskill and remain relevant in today’s media landscape, while employers and training providers can tap on it to structure learning and training opportunities. The framework was first launched in 2018 jointly by IMDA, SSG, Workforce Singapore (WSG) and in consultation with Singapore’s media industry.
5. IMDA will also offer more company-led on-the-job training opportunities through apprenticeships with media companies in line with the new skills added into the refreshed framework including VP. This is a new initiative and, as a start, IMDA will partner seven media companies to offer over 70 apprenticeship opportunities across content production, business management and technical roles that will further deepen practical skills development and ensuring talent is industry ready.
6. In his opening speech, SMS Tan Kiat How said, “The Asia TV Forum and Market and the Singapore Media Festival are platforms for networking and collaborations. As Asia’s entertainment content industry grows, Singapore will be your partner to tell our stories to the world, and for the world to find discover the talents and gems in Asia. Today, we are taking an important step to do so by investing in the future of media – our media professionals so that they are equipped with the right skills, technology, and platforms to excel in this dynamic industry.”
New
Virtual
Production
Projects
and
Talent
Supported
7.
The
use
of
VP
in
Singapore’s
media
industry
continues
to
progress
with
the
launch
of
three
full-scale
VP
studios
that
can
support
international
projects
developed
with
VP
technology.
These
are
Aux
Infinite
Studios,
Oceanus
Media
Global
and
X3D
Studio
and
they
are
also
providing
VP
training.
Next
year,
media
professionals
can
look
forward
to
specialised
training
opportunities
for
job
roles
such
as
VP
supervisors
from
local
and
overseas
VP
experts.
8. There have also been 28 VP content projects which leveraged VP technology to open creative possibilities and overcome physical limitations. For example, film director Ian Wee from Reelisations Pte Ltd tapped on VP in his latest content project “Time Apart”, to execute challenging time lapse sequences across different time periods. Ian was a participant of the National Film and Television School (NFTS) Certificate in Virtual Production course in April 2023. Another example, Glenn Chan from Sonder Films used 3D scanning technology to develop and integrate 3D CGI characters into virtual environments for his short-form VP project “The Old World”. Glenn was a participant of the Aux-XON SG x Korea VP Masterclass conducted earlier this year.
9.
For
more
details
on
the
Singapore
Media
Festival
and
the
Asia
TV
Forum
and
Market
please
visit
www.imda.gov.sg/smf.
To
read
the
latest
Skills
Framework
for
Media,
visit
https://www.imda.gov.sg/how-we-can-help/media-manpower-plan/skills-framework-for-media-sfw-for-media.
https://www.imda.gov.sg/smf
https://www.linkedin.com/company/imdasg
https://www.instagram.com/imdasg
Hashtag: #SGMediaFest
The issuer is solely responsible for the content of this announcement.
Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate