Instagram has launched the branded content tag to Reels; and it will soon be launched to Live as well.
“We want to ensure creators can clearly disclose when they’re creating branded content, no matter what format they choose to use.
To help increase transparency; the Branded Content tag is launching in Reels today; and will begin testing in Live in the coming weeks,” Instagram said in an official blog post.
Instagram plans to start testing this in Live soon.
The branded content tag will appear just below the creator’s username.
There’s now a new workflow for advertisers giving them the ability to create branded content ads; without creators having to post organically on IG first.
The decision lies on creators as they can choose to approve and pause any ads on their handle.
Branded content ads in Stories can now be posted with tappable elements such as mentions; location and hashtags.
Instagram says it wants brands to “have access to organic Stories’ creative that is native and authentic to the Stories experience.”
IG recently announced a redesign for the home screen keeping Reels; and Shop in focus. There’s a dedicated button for Shop on the new Instagram home screen.
It’s clearly going big on shopping as it will now allow businesses to promote branded content posts with product tags.
Instagram also announced it has set a minimum age for branded content feed posts.
Businesses and creators can set a default minimum age or a minimum age for specific countries; and they can choose to do both as well.