Popular rapper, Kanye West is currently trying to expand his Yeezy brand to cover cosmetics.
This instantly means the famous lyricist is set to enter a business competition with his wife, Kim Kardashian West, and sister-in-law, Kylie Jenner, who are already in that sector.
According to fresh legal docs, West’s company recently filed for a “Yeezy” trademark to cover products like makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products, and perfumes.
The report added that the rapper will also be delving into hygienic products such as toothpaste, deodorant, and even scented pine cones and aromatherapy pillows.
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