M&G
LIFE
Presents
MR.PA
Pop-Up
at
Jewel
Changi
Airport,
Featuring
Exclusive
Launches
and
Interactive
Fun
The
event
features
the
world
premiere
of
the
Singapore-exclusive
MR.PA
Merlion
vinyl
plush,
which
has
attracted
long
lines
of
toy
collectors
and
MR.PA
fans.
In
addition,
MR.PA
mascot
appearances
take
place
every
Friday
to
Sunday
from
2
PM
to
8
PM,
along
with
special
meet-and-greet
sessions
where
the
designer
himself
appears
for
live
autograph
signings.
The
pop-up
is
filled
with
photo-worthy
scenes,
free
scented
cards
giveaways,
interactive
games,
and
lucky
draw
prizes,
all
of
which
have
made
it
a
must-visit
event.
During the opening ceremony, Jerry Lu, Head of Global Business at M&G LIFE, shared:
“This is our first in-depth collaboration with Jewel. At such a globally recognized venue, we aim to offer a fresh perspective on lifestyle aesthetics to consumers from all over the world.”
Ziqi Tong, Marketing Director at M&G LIFE, added:
“MR.PA represents a lighthearted and joyful lifestyle attitude, which aligns beautifully with the spirit of M&G LIFE.”
The event has already welcomed thousands of enthusiastic visitors. One local fan, Ms. Lee, remarked:
“The Merlion collaboration design is incredibly cute！I queued for the limited-edition plush and even received the designer’s autograph. Meeting the mind behind such a fun character was truly exciting!”
After the event, the limited-edition MR.PA Merlion Vinyl Plush will be exclusively available at M&G LIFE stores in Raffles City and Wisma Atria, giving fans another chance to take home a piece of this delightful cultural crossover.
Hashtag: #M&GLIFE
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