NEW YORK, NY–(Marketwired – Mar 27, 2014) – Nomi, the leader in offline marketing, has built upon its ambitious vision by announcing its acquisition of Media Armor. The terms of the transaction were not disclosed. Media Armor is used by the world’s largest brands to seamlessly synchronize digital marketing programs across smartphones, tablets, and desktops.
“By adding Media Armor’s industry-leading cross-channel analytics, Nomi accelerates the product road map by two years, enabling clients to reward loyal customers who opt in with better service across every channel, not just in-store,” said Nomi CEO Marc Ferrentino. “When combined with Nomi’s iBeacon technology, this allows our clients to personalize proximity marketing based on customers’ preferences across online and offline channels.”
“Since the beginning, Media Armor’s technology has helped brands market more effectively by connecting data across every device and point of sale. By combining Nomi’s in-store insight with Media Armor’s Integrated Customer Record, we expand upon our vision of enabling marketers to gain a holistic understanding of their marketing programs,” said Media Armor Co-Founder and CEO Elizabeth Zalman.
“The unique opportunity to join forces with Nomi represents a fundamental change in the way brands market themselves today. With the launch of our combined platform, there is no more e-commerce; it’s just commerce,” stated Media Armor Co-Founder and CTO Eric Brown.
Media Armor’s founders will round out Nomi’s world-class management team. In newly created roles, Elizabeth Zalman and Eric Brown will assume the roles of Vice President of Insights and Director of Product Management, respectively.
As VP of Insights, Liz will help marketers maximize the benefits of Nomi’s powerful platform. Eric Brown will oversee the product roadmap to offer additional value propositions on the Nomi Marketing Platform.
The enhanced Nomi Marketing platform is immediately available to a select group of clients. To learn how to gain access, visit http://www.nomi.com.
Dedicated to helping businesses deliver the best possible experience across offline and online channels, Nomi provides comprehensive enterprise-grade analytics and proximity marketing in a single platform. Measure, analyze, and optimize marketing programs for your entire audience, from the first-time visitor to the most loyal fan. Know with certainty which investments in marketing, operations, and service attract new customers and keep them coming back. Based in New York City, the company was founded by veteran Salesforce.com and Buddy Media executives. For more information, visit: http://www.nomi.com/. Follow us on Twitter at @GetNomi.
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