Left:
Niigata
Limited
Edition
Hello
Kitty,
Right:
Sample
photo
panel
■
Hello
Kitty,
Loved
in
the
USA
and
Around
the
World!
People
in
the
USA
and
around
the
world
adore
Hello
Kitty,
that
famous
cat
from
Japan.
The
USA
alone
has
many
Hello
Kitty
fans,
including
Lady
Gaga.
■
Niigata
is
close
to
Tokyo
and
offers
a
wealth
of
fun
winter
activities!
It
takes
about
two
hours
to
reach
Niigata
from
Tokyo.
In
addition
to
skiing
in
one
of
the
world’s
few
heavy
snowfall
areas,
as
a
major
rice
production
region
Niigata
offers
sake,
gourmet
food,
and
many
interesting
things
to
do.
■
Take
a
photo
with
the
Niigata
Limited
Edition
Hello
Kitty!
A
New
Campaign
to
Heighten
Vacation
Fun
During
this
campaign,
three
regions
in
Niigata
Prefecture
(Niigata
City,
Yuzawa,
Joetsu-myoko)
will
install
photo
panels
with
a
Hello
Kitty
designed
specifically
for
Niigata.
Visitors
can
take
photographs
with
these
panels
and
then
upload
photographs
to
social
media
with
the
hashtag
#helloniigata
to
receive
a
free
gift.
Based on the concept of “Hello Kitty’s Invites You to Enjoy a Mystical Winter”, the panel shows Hello Kitty in a snow-colored dress capped with a ribbon and crown embedded with Niigata’s famous jade. Come meet a Hello Kitty that can only be found in Niigata!
*
Official
campaign
website:
https://helloniigata.com/
*
Videos
of
the
campaign
launch
event:
https://youtu.be/R8zlR_HueAs
Hashtag: #hellokittyxhelloniigata
The issuer is solely responsible for the content of this announcement.
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