Brokers to benefit from better customer conversion and retention, improved aggregator listing returns, greater visibility of marketing spend performance and less ongoing CAPEX
Warwick, 1st May 2014: Open GI, a technology provider to the insurance industry, and Callstream, experts in cloud-based call management technology, have partnered to offer a new range of technology and communications services to UK insurance brokers.
Through the partnership, Open GI’s customer base will be able to integrate Callstream’s range of call centre technology into its wider back office platform. This integration will provide insurance brokers with:
Increased customer retention and conversion
Combined web and call enquiry tracking for more effective marketing spend
More efficient management of claims partners
An immediate disaster recovery and business continuity infrastructure
PCI compliance Level 1
Fast responses to aggregator enquiries to maximise the ‘magic minute’
Ongoing reduction in capital expenditure.
Callstream offers a feature-rich range of cloud-based call centre technology products dedicated to the needs of insurance brokers. This includes Callstream’s latest additions to its portfolio:
Midas is an integrated dialler that makes the most of inclusion on aggregators’ websites, intelligently selecting the best leads according to an insurer’s own priorities.
Vault enables callers to enter their credit card details via their telephone keypad, but suppresses the tones so they are not audible to call recording systems or call centre agents. As data is passed securely to the payment gateway and not stored, Vault achieves PCI Level 1 compliance.
Webtrace tracks each visitor to the website and assigns them a unique telephone number to call, matches the customer’s online history to the telephone call, and provides a complete picture of the customer journey and accurate customer acquisition costs.
The two companies are also jointly developing specific products to integrate with Open GI’s market-leading back office management systems. For example, a fully integrated SMS function has just recently gone live and there will be more to follow.
“Partnering with an industry leader like Open GI is a mutually advantageous opportunity,” said Mick Crosthwaite, CEO, Callstream. “Together we are giving insurance brokers access to a range of products to enhance efficiency and help drive their businesses, seamlessly integrated into their current back office systems.”
Simon Hughes, Sales and Marketing Director, Open GI, added, “our working partnership with Callstream has gone from strength to strength. We are delighted to be able to offer our brokers the opportunity to access the products and support available from Callstream through our back office management systems.”
Callstream provides cloud-based call management technology to the UK insurance, travel and retail markets. For 15 years, Callstream has developed and integrated bespoke call management technology with clients’ broker, CRM and payment platforms. Clients, including The A & A Group, Fresh Insurance and Open GI, have enjoyed greater insight into customer interactions, leading to improved conversion and retention.
Callstream was founded in 1999 and differentiates itself through its proactive focus on delivering bespoke technology that meets precise commercial objectives. In 2010, Callstream received institutional investor backing from Octopus Investment and YFM Equity Partners, enabling it to accelerate its development by both acquisition and organic growth.
For more details, visit: www.callstream.com
About Open GI
Open GI is the leading technology partner to general insurance brokers in the UK and Irish markets. Its Core broking platform provides multi-line, multi-channel, multi-brand trading capability complemented by innovate ecommerce and mobile technologies. Open GI is part of the Open International Group alongside sister companies PowerPlace, Blue Fire Communications and Open GI London.
For more details, visit: www.opengi.co.uk
CCgroup for Callstream
Tel +44 207 535 7273
For Open GI, please contact Helen Andrews, Group Head of Marketing & PR
Tel +44 7834 560922
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