Paxata Puts Big Data in Its Place, Showcases Disruptive Adaptive Data Preparation at Strata – BOOTH #801

SANTA CLARA, CA–(Marketwired – Feb 10, 2014) – Strata — Paxata, the first Adaptive Data Preparation™ platform that rapidly connects, explores, transforms and combines data, today announced advances to its patent pending IntelliFusion™ engine that puts Big Data in its place. Data preparation has been a burden for business of all sizes and sectors, and a barrier to fast and impactful business intelligence. Paxata has solved this challenge.

Paxata enables business analysts of all technical levels and from companies of all sizes to get to more complete and accurate pre-analytic Answer Sets faster. By drastically reducing the complex and labor-intensive process of data preparation, Paxata elevates the value business analysts bring to business intelligence and decision-making.

Said Paxata customer Timothy Weaver, CIO, Dannon, “In order to get to the high value and visible areas of business intelligence, it is critical to optimize and automate the operational tasks that consume resources and time. Solutions like Paxata help us get data ready, freeing our business analysts from the mundane tasks of joining and cleaning data so we can improve productivity and apply our time to higher value work.”

Paxata is proving the power, speed and simplicity of its cloud-based Adaptive Data Preparation™ Platform by offering to transform pre-analytic datasets with The PaxFormation Challenge. Business analysts can share up to three pre-analytic data sets which Paxata will transform into ready to use Tableau or Qlik-ready files within hours. For details, go to www.paxata.com/demo/Paxformation.

At Strata, the Paxata cloud-delivered platform (launched in October 2013) will be showcased with an enriched user experience that makes it so intuitive and simple to use, any business analyst can be up and running in a matter of minutes.

In addition to the enhanced and highly intuitive user interface, the Paxata platform now has a number of advanced governance capabilities, including granular data lineage tracking and the ability to time-stamp and version all modifications at a tenant, user and cell level.

At the heart of the Paxata platform, IntelliFusion™, the proprietary algorithm engine and machine learning system, detects data types, relationships, patterns, anomalies and errors, then makes recommendations to the Pax Pro about what actions they can take. As users interact with the system, behaviors are learned so that each recommendation is adapted based upon previous preferences.

Said Paxata customer Leland Carawan, senior manager, analytics, Zep Inc., “We’ve found there is tremendous opportunity to improve analytic workflows in managing the bottom line, for instance spend analysis and strategic sourcing. We were excited to find Paxata, which our business analysts could pick up quickly and use with ease. Paxata has made it much easier to join and clean data so we can spend more time getting answers and making decisions.”

“Until Paxata, data preparation had been unchanged for around three decades. We were the first adaptive data preparation platform to solve the unmet need of accelerating the time between data preparation and getting to the business of analytics,” said Prakash Nanduri, co-founder and CEO of Paxata. “We unleash the skills of business analysts everywhere by giving them a platform that lets them prepare their structured or unstructured data sets with unprecedented speed and simplicity.”

Paxata will host the following sessions at the Strata Conference:

Unlocking the Secrets of Gertrude Stein
Presented by Ian Timourian who leads visualize artist and UI designer at Paxata, the session will explore the intersection of art and data visualization. It will take place in GA Ballroom K at 2:20pm, Wednesday, February 12.

Are We Data Scientists or Data Janitors?
Presented by Nenshad Bardoliwalla, co-founder and vice president of products of Paxata, the session will looks at a new breed of data preparation tools. It will take place in Ballroom G at 2:20pm, Thursday, February 13.

For additional information, visit Paxata at booth number 801.

About Paxata
Paxata is the first Adaptive Data Preparation™ platform built for the business analyst. Now everyone has the ability to rapidly turn all raw data into ready data for analytics — in minutes, not months — accelerating the time to right insights and action.

Our customers, Pax Pros, now have the freedom to collect, explore, transform, and combine data on their own or work with peers in a shared, transparent environment as they shape data for analytics. Paxata’s seamless connection with BI tools like Tableau Software, Qlik and Excel gives business people total flexibility to use the visualization and discovery solutions they prefer to use. Paxata is a cloud-based, self-service solution powered by breakthrough technologies including semantic algorithms, distributed computing techniques and a highly interactive visual experience.

Paxata dramatically reduces the most painful and manual steps of any analytic exercise, empowering analysts at market-leading companies like Dannon, Box and UBS to drive greater value for the business. In partnership with Cloudera, Tableau Software and Qlik, Paxata unlocks even greater potential from Big Data and Business Intelligence investments. Founded in May 2012, Paxata is headquartered in Redwood City, California. www.paxata.com, @paxata_news.