DELIVERING
NATIONAL
PRIDE
WITH
FLY
OUR
FLAG
Led
by
the
NDP
2025
EXCO,
the
Fly
Our
Flag
initiative
encourages
residents
to
display
the
national
flag
from
1
July
to
30
September
2025,
as
a
longstanding
tradition
to
show
unity
and
pride.
This
year,
households
can
redeem
a
free
Singapore
flag
via
the
Shopee
app,
with
verification
completed
through
Singpass.
As
the
main
fulfillment
partner,
Shopee
is
enabling
flag
collection,
available
in
limited
quantities,
at
over
3,000
Shopee
Collection
Points
across
the
island.
Households
also
have
the
option
of
doorstep
delivery
for
a
nominal
top-up
fee
of
$1.99.
This
partnership
provides
a
simple
and
accessible
way
for
more
Singaporeans
to
participate
in
this
unifying
national
tradition.
As Singapore marks its 60th National Day, the simple act of displaying the national flag continues to resonate as a cherished expression of pride and togetherness. By making flag collection easy and accessible through the Shopee app and our islandwide network of Collection Points, we are proud to support more families in taking part in this meaningful tradition, bringing the spirit of celebration into homes across the country.
CELEBRATE
SG60
WITH
LOCALLY
DESIGNED
MERCHANDISE
To
commemorate
SG60,
Shopee
is
launching
a
limited-edition
SG60-themed
merchandise
collection
featuring
winning
designs
from
Mediacorp’s
Design
Pompipi
competition,
brought
to
life
on
products
by
Holistic
Way,
Ocean
Health,
Biofinest,
New
Moon,
and
Ebene.
Available
from
1
July
2025
on
the
Shopee
app,
the
collection
celebrates
Singapore’s
vibrant
culture
and
creative
spirit,
giving
shoppers
a
meaningful
way
to
express
their
pride
while
supporting
homegrown
design
talent.
SUPPORTING
COMMUNITIES
THROUGH
DIGITAL
INCLUSION
Beyond
National
Day,
Shopee
remains
committed
to
supporting
families
and
seniors
through
digital
inclusion
efforts.
Launched
earlier
this
year,
Shopee
Majulah
Club
is
one
such
initiative
aimed
at
helping
seniors
build
confidence
in
online
shopping.
The
club
offers
a
more
accessible
digital
experience
to
encourage
greater
participation
from
older
users,
along
with
tailored
perks
such
as
20%
cashback
with
no
minimum
spend,
bigger
savings
from
senior-centric
brands,
and
a
free
upgrade
to
Gold
Tier,
which
comes
with
Free
Next
Day
Delivery.
This
allows
seniors
to
save
more
while
shopping
and
have
essentials
delivered
to
their
doorstep
with
ease.
As part of these efforts, Shopee also conducts on-ground sessions where seniors and families receive hands-on guidance from volunteers to navigate the app and learn about initiatives like the Shopee Majulah Club. These sessions also serve as a touchpoint to distribute household essentials and grocery vouchers, helping to ease daily expenses and support digital access.
“As a Singaporean company, born and raised on our shores, it is an honour to partner with the NDP 2025 Executive Committee to support the nation’s 60th birthday,” said Chua Kel Jin, Director of Shopee Singapore. “Whether it’s helping households take part in a shared National Day tradition, supporting digital confidence among seniors, or spotlighting homegrown talent, our goal is to create impactful ways for more Singaporeans to feel connected and included during this special SG60 celebration. This milestone is a proud moment for the nation and for Shopee as we continue building for the community we call home.”
To find out more about how to redeem a flag on Shopee, visit http://shopee.sg/ndp-2025-flyourflag between 9 June (12pm) and 15 July 2025 (11.59am) to take part in National Day 2025’s Fly Our Flag initiative.
Hashtag: #SG60 #NDP2025 #Shopee #ShopeeSG #ShopeeMajulahClub #Singapore60 #CelebrateSG60 #ShopeeCommunity
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