Local
brands,
sellers,
and
affiliates
on
Shopee
deliver
innovative,
engaging,
and
seamless
shopping
experiences
for
millions
of
Malaysians
nationwide.
Shopee
Live
Drives
Growth,
Expands
Opportunities
for
Sellers
Shopee
Live
sellers
achieved
remarkable
success
last
year
by
leveraging
real-time
engagement
and
live
demos
to
build
trust
and
foster
deeper
connections
with
customers.
By
participating
in
Shopee’s
campaigns
and
utilising
platform
features
such
as
exclusive
Shopee
Live
vouchers
and
interactive
user
engagement
tools,
sellers
maximized
their
reach.
This
comprehensive
approach
resulted
in
a
300%
rise
in
unique
viewers
throughout
the
year
and
37-fold
increase
in
total
views,
reaching
77
billion
throughout
the
year.
These
results
underscore
the
power
of
combining
Shopee
Live’s
capabilities
with
targeted
platform
strategies
Local brands and sellers who achieved over RM1 million in sales via Shopee Live last year experienced up to 11-times growth in order volume. Top brands who realised over RM5 million in sales in 2024 saw a tenfold surge in order volume while local sellers who earned over RM500,000 quadrupled their orders through the livestream feature.
Notable performers such as Panda Eyes, Elgini, Gun Pet Outlet & Simba Shop, and Kedai Abang Syukor exemplified the impact of Shopee Live, where they effectively connected with audiences, showcased products and maximised platform tools, turning their livestreams into compelling success stories.
Shopee
Affiliates
Drive
Sales
and
Boost
Seller
Visibility
In
2024,
Shopee
Affiliates
transformed
the
e-commerce
landscape
by
boosting
exposure
for
sellers
while
unlocking
new
income
streams.
Affiliates
participation
grew
by
161%,
more
than
doubling
in
number,
and
drove
an
80%
increase
in
local
brand
and
seller
orders.
The
Affiliates
also
harnessed
the
power
of
Shopee
Live,
with
Affiliate-hosted
livestreams
surging
16-fold
and
generating
a
1,200%
rise
in
orders
compared
to
the
year
before.
Among top-performing affiliates are Nurul Syuhana and Celeste Phuah, winners of the ‘Shopee Affiliate 2 Million Ringgit Club’ and ‘Shopee Affiliate 5 Million Ringgit Club’ awards, recognising affiliates who achieved RM2 million and RM5 million in sales milestones for local businesses on Shopee. Their success highlights how affiliates are driving sales growth for sellers. By combining their efforts with livestreaming, they effectively boost sales while fostering direct, engaging connections with audiences, showcasing the transformative impact of Shopee’s affiliate and livestreaming ecosystem.
Shopee
Video
Unlocks
New
User
Engagement
Channels
Since
its
launch
in
April
2024,
Shopee
Video
has
become
an
essential
tool
for
sellers
and
affiliates.
Over
7
million
videos
were
created,
with
affiliates
contributing
68%
of
the
content.
These
videos
drove
over
500,000
orders
while
building
buyer
confidence
through
clear
product
demonstrations.
Delivering
Quality
Experiences
through
Value
and
Convenience
Shopee’s
commitment
to
enhancing
the
shopping
experience
has
led
to
a
significant
increase
in
buyer
engagement
with
its
key
features
and
services.
In
2024,
14
million
Malaysians
benefited
from
Shopee’s
Free
Shipping
voucher.
Same
Day
Delivery
options,
which
enable
buyers
to
receive
orders
placed
before
2
PM
on
the
same
day,
saw
an
84-fold
increase
in
usage
in
2024.
Self-Collection,
offering
buyers
the
convenience
of
picking
up
parcels
from
over
1,200
service
points
nationwide,
experienced
a
sixfold
rise
in
adoption.
This
surge
in
buyer
engagement
highlights
Shopee’s
dedication
to
providing
an
efficient
shopping
experience,
meeting
the
diverse
needs
of
buyers,
and
empowering
them
with
flexibility.
“2024 has been a year of exceptional accomplishments for Shopee, demonstrating the power of e-commerce in empowering local businesses and enriching the lives of Malaysians. Our growth over the year underscores our commitment to address the evolving needs of brands, sellers, affiliates, and shoppers through innovative solutions and new platform features. Shopee will continue to invest in initiatives that enable local businesses to thrive, enhance the shopping experience for our users, and contribute positively to the Malaysian digital economy,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
Hashtag: #ShopeeMY
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