The implications of the rapid growth of tablet and smartphone usage is yet to be understood by many online businesses, according to claims by Somerset web development company Kontrolit.net. The company is launching an awareness campaign to help businesses understand the problems their older websites may face.
Somerset, United Kingdom, May 22, 2014 –(PR.com)– The implications of the rapid growth of tablet and smartphone usage is yet to be understood by many online businesses, according to claims by Somerset web development company Kontrolit.net.
In 2014, access to the internet via mobile devices is set to exceed desktop computers for the first time, yet Kontrolit fears most websites are still unprepared for easy viewing and usability across these modern platforms.
Tim Howes, technical director and project manager at Kontrolit says, “Most business owners now appreciate the importance of having a website, but many are losing out on visitors, and ultimately business, because their sites are not adapted for mobile viewing.”
UK Government statistics show that on mobile phones alone, internet access more than doubled between 2010 and 2013, from 24% to 53%. Tablets have shown an even more phenomenal rise, taking just two years to achieve the same 6% market penetration that smartphones did in four years.
“It’s more crucial than ever for businesses to be aware of this and take action,” Tim added.
Kontrolit, which was established in Yeovil in 1998 and has been designing websites for over 14 years, is now launching an awareness campaign to help business owners understand the problems their website faces and the options available.
A modern option for websites to achieve a smooth transition from one type of device to another is responsive design, a technique Kontrolit recommends for most sites. This simply means that no matter what size or type of device is used, the website will automatically adjust to give the user a seamless experience when viewing it.
“We adopted responsive design techniques some time ago, as have many knowledgeable web developers,” Tim says, “but outside the industry, we still have a big job to do to help businesses understand the issues and make the switch.”
Kontrolit’s sales and marketing manager, Richard Howes, agrees. “We want to help people recognise the advantages of a mobile-friendly website, so we’ve designed special resources to explain in plain English what it’s all about. No jargon!”
The company is inviting any business, of any size, to get in touch for a free explanatory guide to responsive design. To apply for your copy, or for more information, call Richard Howes on 01935 434734 or email hello@kontrolit.net.
Visit Kontrolit’s website to find out more about their web services: www.kontrolit.net.
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