Director-General
of
DITP,
Ms.
Sunanta
Kangvalkulkij,
stated
“The
Thai
film
industry
is
growing
rapidly,
as
reflected
in
its
increasing
production
capabilities,
entries
into
international
film
festivals,
and
rising
interest
from
global
markets.
The
domestic
performance
in
which
Thai
films
now
command
a
market
share
of
approximately
50%,
rivalling
that
of
international
releases.
This
indicates
a
renewed
local
interest
in
Thai
cinema.
Thai
Night
serves
as
a
platform
to
showcase
the
pride
and
quality
of
Thai
films,
and
to
propel
Thailand’s
soft
power
through
the
film
industry.
It
presents
the
charm
of
Thai
culture,
creativity,
and
identity
to
a
global
audience,
while
opening
doors
for
business
networking
with
international
partners
to
support
the
sustainable
growth
of
Thailand’s
film
industry.”
Thai Night, which has been held annually for over 14 years since 2011, serves as a key platform to highlight the strength of Thailand’s entertainment industry. It fosters collaboration between Thai entrepreneurs and international buyers and investors, helping to promote long-term growth and sustainability in the sector. More importantly, it also serves as a valuable opportunity to present Thailand’s rich culture and soft power on a global stage. In addition to highlighting the capabilities of Thai cinema to a worldwide audience, the event features
Thai Pavilion, where representatives from Thailand’s film industry participated in business matching with global partners. The pavilion is located at Booth 22.01, Palais -1, at the Palais des Festivals et des Congrès de Cannes, and will be open from May 13–21, 2025.Another highlight of the event is the presentation of Thai cuisine under the “Thai Select” certification, which guarantees the authenticity and quality of traditional Thai flavors. These dishes will be served at Thai Night as part of a reception for international guests, reflecting the unique identity of Thai food as a widely recognized and celebrated form of soft power.
“The Thai Night event is yet another proof of the Thai film industry’s potential, showcasing our readiness to compete and thrive on the global stage,” Ms. Sunanta concluded.
Hashtag: #DITP #ThaiNight
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