Union Bank & Yellow Cowrie: Nurturing Financial Literacy through Brainee Competition

Union Bank of Nigeria, in its commitment to impart financial knowledge to young individuals, has recently partnered with a non-governmental organization known as Yellow Cowrie to organize an enriching Brainee Financial Literacy Quiz Competition.

This event, which took place at The Stable, the bank’s Sports Club located at 45 Bode Thomas, Surulere, brought together 150 enthusiastic students from 75 public secondary schools in Lagos. The participants engaged in a series of fun and engaging quiz games that were designed to educate them on crucial concepts related to financial planning and money management.

Throughout the day, interactive and captivating competition formats were used to inspire and enlighten the students on various financial literacy concepts. Specially designed games were also employed to expand the horizons of these young minds and make them more financially literate. The Brainee Financial Literacy Quiz Competition is just one example of Union Bank’s ongoing commitment to promoting financial literacy, especially among students, as a means to empower them in their pursuit of dreams and aspirations.

One of Union Bank’s key mottos is “enabling success,” and competitions like the Brainee Financial Literacy Quiz exemplify the innovative approaches the bank employs to fulfill this noble objective. Educational initiatives such as this align perfectly with the bank’s mission to deepen financial knowledge among the youth of Nigeria, which ultimately benefits the country’s economy and future.

During the event, Olufunmilola Aluko, the Chief Brand and Marketing Officer of Union Bank, emphasized the bank’s dedication to nurturing the potential of young people by equipping them with the knowledge and guidance necessary to achieve remarkable success. She also highlighted how competitions like Brainee Financial Literacy Quiz contribute to the bank’s broader commitment to education, as seen through initiatives like Edu360.

Edu360 is an educational platform designed to enhance the quality of education and improve learning outcomes for Nigerian children and youth. The Financial Literacy Brainee Quiz, like other Edu360 initiatives, is a vital component of Union Bank’s multifaceted strategy to support education and financial literacy among the youth.

Following the competition, Ajigbeda Girls Senior High School, Ijeshatedo Senior Secondary School, and Stadium Senior High School secured the first, second, and third positions, respectively, out of the 55 schools in Lagos State that participated in the event. These remarkable students showcased their commitment to financial literacy and their ability to apply their knowledge effectively.

The organizers of the competition, Yellow Cowries, received well-deserved recognition for conceiving this fun and interactive educational initiative, which serves to empower young minds. Yellow Cowries is dedicated to establishing a prominent presence in the Nigerian financial literacy landscape by leveraging gamification to instill behavioral changes that educate and motivate individuals, particularly students, to access financial planning, products, and services.

The Brainee Financial Literacy Quiz Competition not only offers an opportunity for students to test their financial knowledge but also reinforces the importance of financial literacy in their lives. The engagement and enthusiasm of the participants, along with the commitment of Union Bank and Yellow Cowries to financial education, are essential steps toward a more financially literate and prosperous future for Nigeria. This partnership highlights the value of collaboration between the financial sector and non-governmental organizations in addressing critical issues like financial literacy.

In conclusion, Union Bank’s commitment to financial literacy and education, as exemplified by the Brainee Financial Literacy Quiz Competition, demonstrates the importance of equipping the youth with the knowledge and skills necessary to make informed financial decisions. Through initiatives like Edu360 and partnerships with organizations like Yellow Cowries, Union Bank continues to make significant contributions to the educational landscape of Nigeria. These efforts not only empower the next generation but also hold the promise of a brighter financial future for the country as a whole.