BOSTON, MA–(Marketwired – Jun 30, 2014) – Fiksu, developer of award-winning app marketing technologies, today announced the availability of Fiksu for Twitter, an integration that marries Fiksu’s industry-leading mobile ad optimization technology and massive mobile data with Twitter’s newly released Mobile App Promotion (MAP) product suite. As a participant in Twitter’s beta program, Fiksu is already successfully running campaigns that harness Twitter’s massive scale, segmentation, and real-time intent for mobile app marketers.
Advertisers who take advantage of Fiksu for Twitter can expect programmatic, on the fly optimization of campaigns, using extensive mobile data to ensure the best possible results. Fiksu for Twitter’s broad integration, expansive reach, and global support means app advertisers benefit from the full suite of MAP products:
- Ads API integration–allowing automated creation, testing, and management of multiple campaigns
- Mobile App Conversion Tracking–providing comprehensive, granular analytics and exportable data
- Tailored Audiences–segmenting users for greater performance across app install and retargeting campaigns
“Fiksu for Twitter delivers a full range of optimization options that enable our mobile app marketing clients to more effectively reach their intended audience of possible app users,” said Micah Adler, CEO and founder, Fiksu. “Our integration with Twitter means our mutual clients can take advantage of our deep experience in mobile app install ads combined with Twitter’s immediacy, massive mobile reach and audience targeting possibilities.”
Fiksu clients involved in the Twitter MAP beta include: Groupon, Dunkin Donuts, Barnes & Noble, Scopely, and iTriage. During the beta period, Fiksu generated over 80M impressions and 500K clicks on the new ads. “We are extremely pleased with the results we are seeing with Twitter’s MAP,” said Adler, “and we look forward to scaling further.”
Fiksu’s integration with Twitter provides a unique advantage: Fiksu clients can now get access to Twitter plus optimization across all other mobile sources — other social networks, display, video, RTB, and more, including full integration with Twitter’s MoPub RTB exchange.
Fiksu will hold a webinar to discuss the power of mobile app marketing through Fiksu for Twitter on July 31 at 2pm EDT. Interested advertisers can register for Finding Your Way with Twitter’s MAP.
Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising — including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu, and on the Fiksu blog.
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