- VYTAL Global acquires certain assets and team members from TURN to drive tech-enabled reuse solutions
- VYTAL Global expands to the U.S. with the launch of VYTAL US Inc. Germany-based digital reuse platform that continues global growth by acquiring certain key assets and team members from TURN, the leading U.S.-based reuse company, providing tech-enabled reuse solutions to events and venue customers.
Big
News:
Vytal
expands
to
the
U.S.!
Pioneering
sustainable
packaging
solutions
across
America!
This
digitally
created
image
features
a
billboard
in
New
York’s
Times
Square
showcasing
the
Vytal
product
fleet.
It
highlights
Vytal’s
launch
of
sustainable
packaging
solutions
in
the
U.S.,
with
the
slogan
‘Welcome
to
Reuse,’
emphasizing
our
commitment
to
environmental
responsibility
and
sustainability.
VYTAL
US
has
acquired
certain
assets
of
TURN,
a
U.S.-based
reuse
company,
and
is
assuming
services
for
a
selected
group
of
TURN’s
former
clients,
primarily
operators
of
large
festivals
and
venues,
including
some
of
TURN’s
operations
in
Australia
and
New
Zealand.
Additionally,
key
members
of
the
TURN
team
will
join
VYTAL
US,
ensuring
a
seamless
transition
and
continuity
of
service
for
those
clients.
This
move
allows
Vytal
to
enhance
its
existing
expertise
with
TURN’s
proven
consumer
engagement
strategies
while
bringing
its
advanced
tracking
technology
and
market-leading
operational
efficiency
to
the
U.S.
market.
A Strategic Leap Forward
“From the start, Vytal’s ambition is to solve the single-use packaging waste crisis on a global scale,” says Dr. Tim Breker, Co-Founder & Managing Director of VYTAL Global GmbH. “Europe, particularly Germany, has long been a leader in reuse. We believe we have a clear competitive advantage to build the most advanced reuse solutions for our clients. By expanding into the U.S., we’re leveraging our sophisticated tech platform, as well as years of operational experience, to deliver high-value reuse solutions. Scaling reuse in Europe is mostly about efficiency and convenience. In the U.S. reuse has a major third growth driver: consumer engagement. Mastering this triad in the most exciting consumer market of the world will further cement Vytal’s leadership of the global reuse movement.”
A globally relevant reuse champion
Following a record-breaking 2024 serving over 160 events and over 7,000 clients across 17 countries – including high-profile clients like key sites during the Olympics 2024 and several EURO 2024 fan zones across three major cities – VYTAL is well-positioned to replicate this success in the U.S.
Leveraging Innovative Technology to Scale Reuse
At the heart of Vytal’s success is its cutting-edge technology, which covers the full value chain from logistics and tracking to POS integration and consumer engagement. These innovations make reuse easier, more efficient, and economically beneficial for operators, consumers and brands. The acquired expertise in digital consumer rewards and engagement complements Vytal’s existing technology platform, creating an even stronger value proposition for operators looking to incentivize reuse and enhance customer satisfaction. Vytal’s ability to deliver these innovations at scale promises to unlock immense potential in the U.S. market.
Setting a New Standard in Washing Systems
Understanding the importance of modern, efficient washing infrastructure, Vytal is investing in a washing facility in Atlanta, Georgia that aims to be the most advanced washing system in the U.S. This state-of-the-art facility will not only optimize the cleaning and handling of reusable packaging but also set a new industry benchmark for operational efficiency, hygiene, and sustainability.
Welcoming New Talent Across the Atlantic
Vytal is especially excited to welcome some experienced members of the former TURN team. Their deep knowledge of the U.S. market and expertise in tech-enabled reuse will be invaluable in delivering outstanding service to existing and future customers of VYTAL US, significantly growing the U.S. reuse business.
Accelerating growth in 2025
With access to new markets, pioneering technologies, and top talent, Vytal is ready to lead the worldwide reuse movement into 2025. Through its data-driven approach, Vytal maximizes economic benefits for all stakeholders, creating a world where reuse becomes the new normal.
Hashtag: #VYTALGlobal #VYTALUSInc
The issuer is solely responsible for the content of this announcement.
Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate