Nollywood actress Funke Akindele has explained why she dances to promote her movies. She recently had her say while speaking to the press, and fans have been reacting.
Recounting her difficult experience during the production of Battle on Buka Street, Funke revealed that after producing the movie, she got so broke that she couldn’t afford a conventional PR and marketing campaign.

Stressing that her dancing ended up promoting the movie beyond her expectations, the Box Office queen added that the organic response from the public eventually shaped her approach to promotion across subsequent projects.
Her words, “If you look at me, I love to dance. It’s my thing. I’m just a happy girl. Oh yes, I got the dancing from my mom. I love to be happy. So I remember when I did Battle on Buka Street, I was very broke. Oh yes. After the shoots, I was very broke.
I was going through a lot that period of my life. But I still wanted to do that movie. I did Battle on Buka Street, and I didn’t have the budget for PR and marketing.
So I just did a backdrop in my sitting room in my house, and I put the camera there.
I told Blessyn, Blessyn is my, you know, he works with fan. He’s a cinematographer there.” I also told my brother, “Oh yeah, my phone is here. You have to create. We have to create content.”
And we started dancing to the soundtrack. So, we kept posting, posting, and posting. Okay, now everybody loves the fact that Funke loves to dance. Oh, they love to see her happy. And I kept on doing it. If you now feel like you want to.
I don’t believe I know it all. I keep reaching out to a lot of professionals in the film industry to work with them.
If you now feel like you want to jump on it to promote your movie, you’re welcome, but you don’t have to dance. Create your own ideas. Come up with something different.”
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