YSH
Farm
roasted
pig
and
specialties
Inspiration
Behind
Original
Tiong
Bahru
The
name
“Original
Tiong
Bahru”
reflects
the
brand’s
deep
connection
to
Singapore’s
rich
food
culture.
YSH
Farm
has
long
supplied
its
heritage
recipes
to
famous
stalls
in
Tiong
Bahru.
By
preserving
these
original
tastes,
the
brand
seeks
to
provide
a
culinary
bridge
between
the
past
and
the
present.
“We want the younger generation to experience the flavours of old-school Singapore while honouring the traditions that have shaped our culinary identity,” said Ying Xin, B2C brand manager from YSH Farm.
The recipes showcased under Original Tiong Bahru have been carefully curated to preserve the culinary traditions passed down through generations. These heritage dishes are not just food but a celebration of the stories and values that have shaped Singapore’s food culture.
A
Unique
Offering
in
the
Market
Original
Tiong
Bahru
distinguishes
itself
with
its
focus
on
specialty
products,
including
signature
dishes
such
as
Roasted
Duck
and
Suckling
Pig.
These
premium
pork
and
duck
meat
recipes
have
been
specially
reserved
for
the
brand
to
create
an
authentic
and
exclusive
dining
experience
for
customers.
In addition to these staples, the brand will feature a limited-time goose offering for Chinese New Year. This rare delicacy, prepared by a master chef with over 50 years of expertise, is a testament to the brand’s commitment to quality and tradition.
Exclusively
Online
Availability
Original
Tiong
Bahru’s
products
will
be
available
exclusively
online.
Customers
will
gain
convenient
access
to
these
heritage
dishes.
The
Goose
Offering,
in
particular,
will
be
available
for
a
limited
time
and
in
limited
quantities.
Customers
are
encouraged
to
place
their
orders
early
to
secure
this
delicacy
before
it’s
gone.
Future
Plans
While
YSH
Farm
is
not
focused
on
rapid
expansion,
the
fresh
poultry
and
frozen
meat
supplier
in
Singapore
envisions
introducing
more
specialty
products
under
the
Original
Tiong
Bahru
brand.
“Our goal is not growth for the sake of growth but to ensure that people value these heritage products,” as revealed by Mr Chew, product manager of YSH Farm. “We hope these offerings can be appreciated for their cultural significance.”
With the launch of Original Tiong Bahru, YSH Farm continues its mission to connect the past with the present through food.
https://www.yshfarm.com.sg/
https://www.instagram.com/yshfarm/#
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