Medical Websites: How Responsive Design Brings Responsive Patients

COLD SPRING, NY–(Marketwired – Jun 5, 2014) – By now, it is common knowledge that a website is one of the most essential marketing tools across all businesses and industries; healthcare is no exception. For healthcare professionals, a well-designed website enhances the patient-provider relationship by creating accessibility for the patient to the provider. Leader in medical marketing, medical web design, and medical logo design Aurora Information Technology (Aurora IT) knows that to make a website a valuable asset to your online marketing campaign it needs to be a mobile-friendly, responsive design.

With over a decade of medical marketing experience, Aurora IT has lived through, adapted to, and thrived in the ever-evolving industry of online marketing. Specializing in medical marketing and medical website development, they understand the needs of their healthcare clients, and have optimized the marketing outreach of practices of all specialties and sizes.

“When considering marketing, we need to consider the human factors of the market,” explains Daniel Gilbert, CEO and Founder of Aurora IT. “How can we reach out to that market? Where is the market most comfortable? We need to create a platform that is receivable — and the answer is responsive design.”

How are patients accessing your website?
In a 2013 study, 63 percent of adults reported using their cell phones to go online. One year later, another study found that mobile devices account for 55 percent of internet usage in the United States. Looking at these statistics, the use of mobile devices for internet activity is becoming a new standard.

“In our industry, adaptability on all levels is essential,” explains Gilbert. “Today, it’s clear that mobile-friendly website design is requirement for success. A website that doesn’t work on a phone or tablet is as good as a closed door.”

Does your medical website “work” on a cell phone?
Responsive design automatically makes adjustments to your web page proportions so that they can be viewed from any device. These automatic adjustments translate the design and functionality of your website for optimal usability. In the simplest terms, responsive design means your website will look good and “work” on a cell phone or tablet. Backed by the reliability of Bitrix CMS, Aurora’s clients can rest assured that they are receiving top performance in a cutting-edge marketplace.

Mobile site SEO: 3 Reasons to tap into expert knowledge
To achieve the best possible results for your SEO, call the web design specialists at Aurora IT. They are experts in the industry and know best how to keep your page ranking tops. “At the crux of having a well designed website is also having a site that performs well,” says Gilbert.

1. With the range of devices that can be used to view a website, there is a huge range of screen sizes to consider when designing a website. A website with a responsive design needs to be part of a well thought out and executed marketing campaign, that should be left to the experts.

2.  Having a medical website with a responsive design means that you only need one web address, which helps in SEO. As a solution to mobile-device compatibility, some websites have create second, mobile sites. Having more than one url can skew your SEO results.

3. Having one site also enhances the user experience. If a client has viewed your website on their desktop computer and then leave the office, your website will look the same when that client views your website from their mobile device. Having a website that is consistent and user-friendly will prove to be a more efficient tool in your marketing campaign.

If you are ready to have a mobile-friendly website for your medical practice, call Aurora IT for a free consultation today. 888-573-5773

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