LCCI Advocates Sustainable Transformation of Nigeria’s Tourism Industry

The Lagos Chamber of Commerce and Industry (LCCI) has urged government and private stakeholders to prioritize the sustainable transformation of Nigeria’s tourism sector, stressing its potential as a major driver of economic diversification and job creation. The call comes as policymakers intensify discussions on reducing overdependence on crude oil revenues by expanding opportunities in sectors such as tourism, hospitality, and the creative industries.

Speaking at a recent forum on the state of Nigeria’s non-oil economy, LCCI President, Gabriel Idahosa, emphasized that tourism, if properly harnessed, could contribute significantly to GDP growth while generating millions of jobs across different segments of the value chain. He noted that Nigeria’s vast cultural heritage, natural attractions, and vibrant creative scene remain underutilized due to infrastructural gaps, insecurity, and weak policy frameworks.

Idahosa explained that the chamber’s position is anchored on the belief that tourism is both a social and economic asset. He called for coordinated investments in critical infrastructure such as airports, roads, rail networks, and hospitality facilities to improve accessibility and the overall visitor experience. He also stressed the need for greater public-private partnerships (PPPs) to finance tourism projects and promote Nigeria as a global destination.

According to LCCI, sustainable transformation means not only building physical infrastructure but also investing in skills development, environmental conservation, and community-based initiatives that empower locals. “Tourism should be designed in a way that communities benefit directly, cultural assets are preserved, and the environment is protected for future generations,” Idahosa stated.

The chamber also pointed out that tourism could play a pivotal role in foreign exchange earnings if Nigeria positions itself to attract international visitors. Countries like Kenya, South Africa, and Morocco were cited as examples where tourism contributes substantially to national revenue. Idahosa argued that with Nigeria’s large diaspora, cultural festivals, historical landmarks, and natural reserves, the country has the potential to become a hub for both regional and international tourism.

Industry stakeholders at the forum echoed these sentiments, adding that insecurity remains the biggest obstacle to Nigeria’s tourism growth. Several experts noted that no amount of marketing or investment would attract tourists if safety concerns persist. They urged the government to prioritize security in tourism development zones, while also improving visa processes to make Nigeria more accessible to foreigners.

The LCCI further recommended that government streamline regulatory processes, reduce taxation burdens on operators, and establish tourism-friendly policies that encourage investments. It also advocated for digital promotion of Nigeria’s tourism products, leveraging platforms like social media, virtual tours, and e-ticketing systems to reach global audiences.

Meanwhile, local operators welcomed the chamber’s push, noting that many small and medium-sized enterprises (SMEs) in hospitality, entertainment, and transport depend on tourism. A hotel manager in Lagos said that a sustainable approach could unlock opportunities for thousands of entrepreneurs who currently struggle with high costs and poor infrastructure.

Cultural experts also supported the call, stressing the importance of preserving Nigeria’s heritage. They argued that promoting cultural tourism through festivals, art exhibitions, museums, and traditional crafts could help showcase Nigeria’s diversity while creating income streams for local artisans.

Analysts believe that if implemented, LCCI’s recommendations could place tourism among Nigeria’s top non-oil revenue earners within the next decade. They argue that the current global shift toward sustainable tourism — which emphasizes environmental protection, inclusivity, and cultural preservation — provides Nigeria with a unique opportunity to reposition its industry.

In conclusion, the LCCI maintained that the sustainable transformation of Nigeria’s tourism sector requires urgent collaboration between government, private investors, and local communities. It said the gains would not only be economic but also social, fostering cultural pride and unity. For Nigeria, where unemployment and economic pressures remain high, tourism could emerge as a game changer — but only if the right policies and investments are put in place without delay.