Glo Offers Customers More Data at No Extra Cost

Nigeria’s leading telecommunications operator, Globacom, has announced a new customer-friendly initiative that provides subscribers with increased data volumes without any upward adjustment in prices. The company said the move underscores its unwavering commitment to affordability, innovation, and digital inclusion for millions of Nigerians across the country.

In a statement released in Lagos, Globacom explained that the offer would allow both new and existing customers to enjoy more data allowances on their existing plans — effectively giving them better value for money at a time when many consumers are facing economic constraints.

The telecom giant emphasized that the decision was taken to empower Nigerians with greater access to the internet, enhance productivity, and support the country’s fast-growing digital economy. According to the company, users on various data plans — from daily and weekly bundles to monthly and mega plans — will automatically begin receiving higher data volumes at no additional cost.

Globacom said, “We understand the challenges that customers face in today’s economic environment, and we are determined to ensure that our subscribers continue to enjoy seamless internet connectivity without worrying about higher costs. This offer allows them to browse, stream, chat, and work online for longer, all at the same affordable rates.”

The company highlighted that the initiative is part of its continuous investment in network expansion and technology upgrades, ensuring that users experience faster and more reliable internet connectivity across urban and rural areas.

Globacom’s Group Chief Marketing Officer, Adewale Sangowawa, said the initiative aligns with the company’s vision of making digital communication accessible to everyone. “At Glo, our focus has always been on empowering Nigerians through affordable and innovative telecommunications solutions. This data enhancement comes at no extra cost, reaffirming our belief that quality service should not come at a premium price,” he said.

He further noted that the upgrade will cover all Glo data categories, including Glo Yakata, Glo Berekete, Glo Always-On, and Glo Mega bundles, among others. Sangowawa added that customers do not need to take any action to benefit, as the increased data will be automatically reflected when they purchase or renew any eligible data plan.

Subscribers have begun to react positively to the announcement, describing it as a welcome development amid rising living costs and economic challenges. Many social media users praised Glo for its consistency in providing affordable telecommunications services and for being the only major network provider to introduce such an offer without increasing tariffs.

An Abuja-based entrepreneur, Mary Adebayo, said the development would help small businesses stay connected. “Data is everything now. Most of us depend on the internet for sales, marketing, and communication. Glo giving more data at the same price means a lot, especially for small business owners,” she said.

Telecommunications analysts also commended Glo’s strategic move, noting that it could prompt increased competition in the Nigerian telecom sector. According to telecom industry expert Emmanuel Okeke, Glo’s latest offer could influence other service providers to review their data pricing structures in a bid to retain customers.

“This is a smart customer retention strategy,” Okeke noted. “By giving subscribers more data without changing prices, Glo is increasing usage, improving customer satisfaction, and potentially expanding its market share.”

The Nigerian Communications Commission (NCC) has in recent years encouraged operators to adopt consumer-focused strategies that ensure affordability and transparency in service delivery. Glo’s initiative, according to experts, aligns with this policy direction, helping to bridge the digital divide and promote broader internet access across Nigeria.

The company also reiterated its commitment to continuing investment in fibre-optic infrastructure and 4G/5G network development, which would further enhance the quality and speed of internet services available to its users.

Globacom, founded by Dr. Mike Adenuga Jr., remains one of Nigeria’s most prominent telecommunications brands, known for pioneering affordable data and voice services since its inception in 2003. Over the years, it has built a reputation for innovation through initiatives like Glo 1 submarine cable, Mega Data Plans, and numerous bonus recharge offers that prioritize customer satisfaction.

Industry insiders say Glo’s latest offer could significantly boost data consumption rates nationwide, especially among young Nigerians who rely on internet access for education, entertainment, and entrepreneurship.

The new data enhancement is expected to roll out nationwide in phases, ensuring that all customers benefit regardless of their location. Glo assured users that it will continue to monitor feedback and network performance to deliver the best possible experience.

With this latest move, Globacom once again positions itself as a leader in affordable telecommunications innovation in Nigeria, reinforcing its brand promise of being a “network that gives you more.” As data remains central to everyday life, Glo’s offer could set a new industry benchmark for customer value and digital empowerment in Africa’s largest telecom market.