Popular content creator Isbae U has invited Africa’s richest man, Aliko Dangote, to appear on his YouTube show, Curiosity Made Me Ask. He made the request while engaging Dangote on his media appearances and the need to connect with younger Nigerians interested in his business.
Stressing that most of Dangote‘s interviews have been on platforms not popular among young people, Isbae U offered his platform as a means to reach a wider and younger audience who might be looking to invest.
Responding, Aliko acknowledged that young people are the future while admitting that engaging younger audiences is very important going forward.
Bae U said, “Most of the interviews we’ve seen you have been on platforms that my generation don’t watch.
I’m not saying you should sack your media team. No, but you know, when you finish.”
Dangote replied, “Honestly, the future that we have is actually you, the youth. We, our own generation, really, we have not really done very well for Nigeria and also for Africa. That’s the truth.
So we need to sit down with some of you and discuss our own experience with you.
So really, you are right. Going forward, this sort of audience is the audience that we, somebody like me, should actually face.”
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