The
Amazon
Prime
Day
Maze
is
an
interactive
experience
where
visitors
can
complete
challenges,
unlock
exclusive
deals,
and
discover
the
benefits
of
being
a
Prime
member,
from
access
to
exclusive
deals
to
free
and
fast
shipping
on
eligible
items
across
both
local
and
international
sections*
to
unlimited
access
to
award-winning
movies
and
TV
episodes
with
Prime
Video.
From
product
discovery
zones
to
interactive
games
themed
around
Prime
Day,
the
maze
is
designed
for
all
ages,
ideal
for
friends
and
families
looking
for
a
fun
day
out
over
the
weekend
ahead
of
Prime
Day.
*Terms and conditions apply.
“This year marks our longest-ever Prime Day in Singapore with our first seven-day event starting 8 July, offering customers more time to shop and save on thousands of products. We’re excited to celebrate with an experience that brings Prime Day to life for our customers,” said Peter Li, Director – China and Singapore, International Stores at Amazon. “The Amazon Prime Day Maze gives visitors a hands-on way to discover new products, explore Prime Day benefits, and enjoy a sneak peek at some of the quality products from top local and international brands as well as small businesses that will be available during Prime Day.”
The Amazon Prime Day Maze is free and open to the public. Visitors simply need to show the Amazon.sg app with a valid customer account to enter. For families, only one family member is required to present the app. Entry is walk-in and available on a first-come, first-served basis.
|
Amazon
Prime
Day
Maze |
|
|
Date: |
5
to
6
July
2025 |
|
Time: |
11:30
AM
to
8:00
PM
(last
entry
at
7:30
PM) |
|
Venue: |
Suntec
City
Atrium
(Tower
3
&
4) |
Step into the Maze and Stand to Win a $100 Amazon Prime Day Voucher (Min. spend S$200, T&Cs apply)
Think you know everything about Amazon Prime? The Amazon Maze challenges visitors to complete eight unique missions inspired by the benefits and features of Prime membership. Speed, accuracy, and familiarity with Prime benefits can give players the upper hand.
The maze operates in hourly sessions from 12:00 PM to 7:00 PM daily, with seven time slots available each day – each lasting up to 45 minutes. Entry is first-come, first-served and so are the rewards. The fastest participant to complete the maze in each session will receive a S$100 Amazon Prime Day voucher and a goodie bag containing Amazon Prime Day merchandise. All other participants who finish the maze will receive a S$10 Amazon Prime Day voucher, in addition to the goodie bag.
Here’s
a
taste
of
what
to
expect:
- Unscramble the Products: Unscramble jumbled letters to uncover top Home & Kitchen picks available on Amazon.sg.
- See Blue, See Red Game: Use colour filter glasses to reveal hidden product names on the electronics wall – a fun way to explore Amazon.sg’s tech selection.
- Stream and Seek: From the letter grid on the wall, identify the shows on Prime Video. How many can you identify before time runs out?
Visitors who aren’t joining the maze – or those looking for more ways to play – can enjoy interactive stations located throughout the venue. Each station spotlights a different aspect of the Amazon Prime Day experience, from shopping and streaming to digital safety and sustainability. Participants can take part in multiple stations. For each station completed, they will receive a S$3 Amazon Prime Day voucher.
- Prime Video Puzzle: Piece together a trending Prime Video poster in 30 seconds. Complete it to reveal what’s hot in streaming this season.
- Categories Match Up: Match popular categories on Amazon.sg under 60 seconds. Speed and accuracy count.
- Data Defenders: In partnership with IMDA’s Digital for Life movement, this station challenges players to spot fake links and phishing threats, highlighting safe online habits in a fast-paced digital game.
In
addition
to
the
maze
and
interactive
stations,
visitors
can
enjoy
a
variety
of
other
engaging
experiences
to
complement
the
Amazon
Prime
Day
celebration:
- Amazon Fresh Station: After completing the maze, visitors can unwind at the beverage area. Simply share your experience on your Instagram Stories using the hashtag #PrimeDaySG to enjoy a complimentary drink.
- Prime Day Deals Zone: Get a first look at Prime Day deals from leading brands across Beauty, Home & Kitchen, and Electronics such as Waterpik, Spectra, Shark, Sennheiser, Muji, Epitex and Cricut. This display offers a preview of some of the biggest discounts of the year, helping visitors plan their shopping ahead of the sale.
- LEGO Play Area: Get hands- on with five LEGO Bluey new launches retailing from $27.9 at the LEGO Play Area.
-
o
LEGO
Bluey
Playground
Fun
with
Bluey
and
Chloe
11201
-
o
LEGO
Bluey
Bluey’s
Beach
&
Family
Car
Trip
11202
-
o
LEGO
Bluey
Bluey’s
Family
House
11203
-
o
LEGO
DUPLO
Bluey
Ice
Cream
Trip
with
Bluey
10458
-
o
LEGO
DUPLO
Bluey
Bluey’s
Family
House
with
Memory
Game
10459
Whether you’re a builder at heart or just curious to explore the newest releases, this space invites visitors of all ages to unleash their creativity and experience the joy of LEGO. This Prime Day, customers can also look forward to up to 30% off LEGO products including their popular Star Wars, F1 and Botanicals themes.
Gear
up
for
National
Day
with
Amazon
Singapore
As
part
of
Amazon.sg
partnership
with
the
National
Day
Parade
2025
to
#CelebrateAsOneSG
with
Singaporeans,
Amazon
Fresh
will
also
include
a
sneak
peek
of
curated
products
from
local
brands
and
local
favourites
at
the
Amazon
Prime
Day
Maze
that
will
be
on
exciting
deals
from
18
Jul
to
31
August.
Whether
you’re
hosting
a
watch
party
with
friends
or
enjoying
a
cosy
celebration
at
home,
Amazon
Fresh
has
you
covered.
- From 18 Jul, countdown to NDP60 with buy 4 get 10% off watch party bundles and up to 60% off curated local selection
- From 1-9 Aug, get free Mao Shang Wang Durian (worth S$28) with a minimum spending of S$130 and shop daily 60% off flash deals on local bestsellers
- From now till Aug 31, new to Fresh customers enjoy 25% off min S$40 their first order, capped at S$15
The
Longest
Prime
Day
Yet
in
Singapore
This
year’s
Prime
Day
in
Singapore
will
be
the
longest
ever,
offering
Prime
members
seven
days
of
deals
from
8
to
14
July.
All
week
long,
Prime
members
will
have
the
opportunity
to
explore
exclusive
deals
across
popular
brands
such
as
Sukin,
Renpho,
Dettol
and
100PLUS,
along
with
great
savings
on
a
wide
range
of
quality
products
from
local
sellers,
international
brands,
and
small
businesses
at
Amazon.sg/primeday.
Make
the
most
of
Amazon
Singapore’s
offerings
to
elevate
your
Prime
Day
experience:
- New to Amazon.sg?
-
o
First-time
customers
get
50%
off
their
first
order
with
a
minimum
spend
of
S$40.
Use
code
PD50NEW.
Valid
from
8
to
14
July.
T&Cs
apply.
-
o
Prime
repeat
customers
get
S$15
off
S$140.
Use
code
PD15OFF.
Valid
from
8
to
14
July.
T&Cs
apply.
- Amazon.sg Gift Cards: Amazon.sg Gift Cards offer an easy, simple, and convenient gifting experience, providing access to an extensive selection of products on Amazon.sg at Amazon.sg/giftcard. Purchase S$180 or more worth of Amazon.sg Gift Cards to receive additional S$15 credit from 24 June till 14 July. T&Cs apply.
- Join Prime: New customers can start a 30-day free trial and enjoy these benefits for S$4.99 a month or S$49.90 per year. Sign up at Amazon.sg/prime.
- Enjoy convenient Delivery and Return options: Prime members can enjoy fast and free shipping on millions of eligible items across domestic selection, Amazon Fresh as well as Amazon International Store. Need to return an item from US, Japan or Germany? Easy – customers can now experience hassle-free and faster returns, including pick-up from your address or via a drop-off center. More information here.
- Amazon Fresh: Free Scheduled Two-Hour Delivery (FST) for Prime members with a minimum spend of $60, available from now until the end of the year.
*Terms and conditions apply to all promotions listed above.
Shop
Prime
Day
Deals
Around
the
World
Prime
Day
will
kick
off
on
July
8
in
Australia,
Austria,
Belgium,
Canada,
Colombia,
France,
Germany,
Italy,
Ireland,
Japan,
Luxembourg,
the
Netherlands,
Poland,
Portugal,
Singapore,
Spain,
Sweden,
Turkey,
the
U.S.,
and
the
UK.
Prime
members
in
Brazil,
Egypt,
India,
Mexico,
Saudi
Arabia,
and
the
United
Arab
Emirates
can
shop
Prime
Day
deals
later
this
summer.
Every
Day
Made
Better
with
Amazon
Prime
Amazon
Prime
was
designed
to
make
your
life
better
every
single
day.
Over
200
million
paid
members
around
the
world
enjoy
the
many
benefits
of
Prime,
including
the
best
of
shopping
and
entertainment.
In
Singapore,
Prime
membership
offers
a
range
of
benefits
including
a
discount
of
up
to
10%
on
over
a
million
eligible
products
on
Amazon.sg,
unlimited
access
to
award-winning
movies
and
TV
episodes
with
Prime
Video,
unlimited
access
to
video
game
benefits
with
Prime
Gaming,
Prime
Day,
and
more.
Prime
was
built
on
the
foundation
of
unlimited
fast,
free
shipping.
Prime
members
enjoy
access
to
free
one-day
delivery
on
eligible
domestic
items,
free
international
delivery
with
no
minimum
spending
on
eligible
items,
free
delivery
on
selected
delivery
windows
for
orders
of
S$60
and
above
on
Amazon
Fresh,
free
2-hour
scheduled
delivery
for
orders
of
S$60
and
above
on
Watsons
and
Little
Farms
on
Amazon.sg,
as
well
as
early
access
to
deals
and
exclusive
deals.
Prime
is
S$4.99
per
month,
and
S$49.90
per
year.
Start
a
30-day
free
trial
of
Prime
at
Amazon.sg/prime
Hashtag: #AmazonSingapore #PrimeDaySG
The issuer is solely responsible for the content of this announcement.
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