“ATLAS is more than a digital bank. It is a bold reimagination of Islamic finance for the modern era, built around the values, lifestyles, and aspirations of our customers,” said Khairul Kamarudin, President & Chief Executive Officer of Bank Muamalat. “It reflects our commitment to leading the next era of Islamic banking that is digital, inclusive, and purpose-driven. Our collaboration with Backbase has played a key role in enabling us to deliver an experience that is seamless, secure, and rooted in faith — one that redefines how banking is lived in today’s digital world.”
A
faith-driven
approach
to
digital
transformation
ATLAS
is
designed
to
meet
the
growing
demand
for
digital
financial
solutions
that
align
with
customers’
faith
and
lifestyles.
Since
its
pilot
phase,
the
platform
has
already
demonstrated
strong
early
results
—
enabling
faster
rollout
of
new
products
and
improving
customer
acquisition
efficiency
through
a
more
streamlined
onboarding
experience.
In the coming months, ATLAS will expand its product offerings to include digital debit and credit cards, flexible personal financing, and a Shariah-compliant gold investment account. These new products will be seamlessly integrated into the existing platform and will further strengthen ATLAS’s position in the Islamic digital banking landscape.
To enhance customer loyalty, ATLAS introduces a unique rewards program that connects users to exclusive lifestyle offers through curated partners, including well-known brands and services across diverse industries.
A
partnership
for
banking
growth
in
Asia
Prior
to
launching
ATLAS,
Bank
Muamalat
faced
the
common
industry
challenge
of
fragmented
legacy
infrastructure.
The
Backbase
AI-powered
Banking
Platform
provided
a
unified
and
modular
foundation,
enabling
Bank
Muamalat
to
accelerate
its
digital
roadmap
with
agility
and
control.
“We’re proud to support Bank Muamalat’s bold vision with our AI-powered Banking Platform,” said Riddhi Dutta, Regional Vice President for Asia at Backbase. “ATLAS is a shining example of how composable banking architecture can deliver tailored, lifestyle-aligned experiences while scaling innovation rapidly across markets. It also reinforces our growing presence in the Islamic banking sector, and exemplifies how Backbase serves as a strategic growth platform for banks seeking to modernize and expand their digital footprint.”
Backbase supports over 150 banks worldwide, including Islamic institutions like Libyan Islamic Bank, ila Bank, Bank Al Bilad, and Saudi National Bank — as well as Asia-Pacific leaders such as BDO Unibank (Philippines), HDFC Bank (India), Techcombank (Vietnam) and MyState Bank (Australia).
Hashtag: #Backbase #digitalbanking #AIPoweredBanking #ArtificialIntelligence #retailbanking #omnichannelbanking #businessbanking #smebanking #corporatebanking
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