(From left to right) Mr. Zhang Xuming, Associate General Manager of Guangzhou United Family Hospital; Mr. Tong Ka Kei, Chief Executive Officer of HEAL Medical and HKIOC; Mr. Brian Siu, Executive Director of New Frontier and Chief Operating Officer of New Frontier GBA; Ms. Bonnie Tse, Chief Executive Officer of Blue Cross; Ms. Phyllis Chang, Director of Operations and Technology of Blue Cross; Dr. Wong Chi Ho, Chief Executive Officer of Hong Kong Chen Xinghai Medical Group
Through this collaboration, eligible individual and group medical insurance customers of Blue Cross can directly book consultations and surgical operations across the border at UFH’s two integrated hospitals in the GBA – Shenzhen New Frontier United Family Hospital and Guangzhou United Family Hospital – as well as Zhongshan Chen Xinghai Hospital. Should a medical procedure or surgery be required after consultation, the doctor will apply for pre-treatment assessments and direct billing services, allowing customers to focus on treatment and recovery without worrying about medical expenses, and delivering a truly seamless, quality and worry-free healthcare experience.
Moreover, cancer patients can access comprehensive, one-stop diagnostic imaging and oncology treatment services at New Frontier Group’s HKIOC and HEAL Oncology. Equipped with advanced medical equipment and staffed by experienced specialists, the centres provide comprehensive services from early diagnosis to personalised treatment plans and systemic therapy. Patients may opt for cross-border cancer care through their oncology network in the GBA. Their services are patient-centric and are designed to ensure patients and their families can focus fully on treatment without distractions.
Eligible
medical
insurance
customers
may
obtain
a
free
medical
consultation
for
cancer
diagnosis.
Blue
Cross
has
established
a
dedicated
customer
service
team1
to
facilitate
expedited
cross-border
medical
appointments
for
eligible
customers.
GBA
Healthcare
Service
Network
Key
Features
of
the
GBA
Cross-Border
Healthcare
Services
1. Value-based end-to-end solutions across the border prioritising affordability and seamless medical experiences.
3. Dedicated hotline3 for Hong Kong customers for cross-border medical enquiries and expedited appointment bookings.
4. Comprehensive end-to-end support from eligibility checks and appointment scheduling to treatment preparation, hospitalisation documentation and travel advice.
5. Concierge-style hospitalisation services at UFH hospitals with dedicated staff offering in-room check-in and check-out assistance.
6. Eligible medical insurance customers may receive one free dental cleaning service4 from Blue Cross.
Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, said, “We are thrilled to collaborate with exceptional medical institutions including New Frontier Group’s United Family Healthcare, Hong Kong Integrated Oncology Centre and HEAL Oncology, and Zhongshan Chen Xinghai Hospital to create a seamless healthcare ecosystem in the Greater Bay Area. Our direct billing service enhances customers’ medical and claims experience across the border. We strive to complement their healthcare journey from prevention and diagnosis to treatment and recovery, supporting them at every critical juncture. Tailored to the diverse needs and budgets of our customers, we provide more high-quality, affordable and ‘Just Right’ healthcare options and deliver a truly seamless, end-to-end experience in the GBA.”
Mr. Brian Siu, Executive Director of New Frontier and Chief Operating Officer of New Frontier GBA, remarked, “With the growing trend of Hong Kong residents seeking medical care in the mainland, Shenzhen New Frontier United Family Hospital and Guangzhou United Family Hospital’s strategic locations offer unmatched convenience. Most importantly, both hospitals are equipped with advanced facilities and specialist teams, assuring patients of top-tier medical solutions and care.”
Mr. Tong Ka Kei, Chief Executive Officer of HEAL Medical and HKIOC, said, “Since joining New Frontier Group last year, HKIOC has joined forces with HEAL Oncology under HEAL Medical to form Hong Kong’s leading private oncology entity. Cancer care is a key focus of our core development efforts, and we are committed to delivering innovative, high-quality medical services. Our case management team provides one-stop support for appointments, follow-up and approval, allowing patients to focus on treatment and recovery. We will continue to partner with different sectors to foster resource sharing and advance healthcare collaboration in the GBA.”
Dr.
Wong
Chi
Ho,
Chief
Executive
Officer
of
Hong
Kong
Chen
Xinghai
Medical
Group,
said,
“As
the
first
Guangdong-Hong
Kong
jointly
built
hospital
of
Tier
3
Class
A
integrating
both
Chinese
and
Western
medicine
and
a
national
clinical
trial
institution
for
drugs
and
medical
devices,
Zhongshan
Chen
Xinghai
Hospital
is
among
the
first
batch
of
designated
hospitals
to
use
eligible
Hong
Kong
drugs
and
medical
devices
and
was
included
in
a
pilot
scheme
for
Hong
Kong’s
Elderly
Health
Care
Vouchers.
Our
oncology
centre
excels
in
integrated
multidisciplinary
treatments
that
combine
Chinese
and
Western
medicine
to
develop
personalised
solutions
for
patients.
Through
this
collaboration,
we
look
forward
to
offering
Hong
Kong
patients
a
wider
range
of
therapeutic
options.”
1
This
service
is
provided
by
Blue
Cross
appointed
third
party
service
provider.
2
Direct
billing
service:
Letters
of
Guarantee/credit
limits
are
subject
to
the
sum
assured,
and
the
insured
may
bear
costs
exceeding
the
approved
amount/credit
limit.
3
Dedicated
hotline
is
provided
by
Blue
Cross
appointed
third
party
service
provider.
Disclaimers:
- This press release is for distribution in Hong Kong Special Administrative Region only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong Special Administrative Region.
- Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of AIA Group Limited. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.
Hashtag: #BlueCross
The issuer is solely responsible for the content of this announcement.
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