Steffen
Reese,
CEO
of
Naturland
explained
the
standards
of
EU
organic
products
and
consumer
awareness.
Marco
Schlüter,
Head
of
Strategy
&
International
Affairs
at
Naturland,
elaborated
the
philosophy
of
organic.
The
Green
Commitment
of
EU
Standards:
Why
Choose
EU
Organic?
EU organic food not only surpasses conventional agricultural products in quality, but its core advantage lies in strict production and certification standards. EU organic agriculture adheres to sustainable development principles, avoiding chemical pesticides and synthetic fertilizers while maintaining soil health and biodiversity through natural methods. This green production approach not only helps combat climate change but also creates a healthy habitat for wildlife.
By avoiding synthetic fertilizers and maintaining healthy soil, EU organic agriculture contributes significantly to reducing carbon emissions. Choosing EU organic food helps Chinese consumers enjoy safe and healthy products while supporting global climate protection and sustainable development efforts.
Dual Assurance of Environment and Quality: The Rigorous Certification of EU Organic Food
The certification of EU organic food covers all areas, including crop production, horticulture, livestock farming, and aquaculture. All certified EU organic foods must comply with the EU’s strict organic agriculture regulations, ensuring they meet organic standards throughout the production, processing, and trading stages. EU organic agriculture prohibits the use of genetically modified organisms and chemical pesticides, controlling pests through natural methods. These strict regulations ensure that EU organic food is not only safe and reliable but also positively impacts the environment and biodiversity.
The EU Organic Label and Naturland Certification: A Transparent Trust System
The EU organic label, known as the “European Leaf” logo, symbolizes the EU’s commitment to nature and sustainable development. Products bearing this label must contain at least 95% organic agricultural ingredients and fully comply with EU organic production standards. Each product is subject to annual inspections by independent third-party organizations, ensuring transparency in its production, processing, and sales processes. This certification system provides consumers with a trustworthy guarantee regarding the source of the products.
Guests
got
a
chance
to
enjoy
some
EU
organic
canapes
during
the
event.
The
organizer
of
this
event
is
Naturland,
an
international
organic
farmers’
association
and
a
strong
advocate
of
global
organic
agriculture.
While
its
certification
standards
align
with
EU
organic
agriculture
regulations,
Naturland
has
also
developed
a
range
of
additional
standards
for
organic
production
and
processing.
On
top
of
adhering
to
EU
organic
requirements,
Naturland
certified
farms
also
have
to
follow
Naturland’s
social
standards
to
ensure
safe
working
conditions
and
fair
wages.
Further
unique
Naturland
requirements
include
the
protection
of
valuable
ecosystems,
water
management
guidelines,
and
additional
animal
welfare
standards
to
ensure
that
all
livestock
is
raised
as
stress-free
as
possible.
Three-Year Plan: A Green Bridge Connecting the EU and Hong Kong Markets
During the launch of the communication campaign, Hong Kong stakeholders of the organic food sector mingled and exchanged ideas about the unique charm of EU organic food and drinks. The event not only reinforced the concept of EU organic food and drinks but also conveyed the environmental protection concepts behind organic products.
Steffen
Reese,
CEO
of
Naturland
exchanged
ideas
about
the
EU
organic
foods
with
the
HK
food
sectors
representatives
during
the
event.
As
demand
for
organic
food
and
drinks
in
the
Hong
Kong
market
continues
to
grow,
the
EU
will
persist
in
promoting
high-quality
EU
organic
food
to
Hong
Kong
consumers
through
the
“European
Organic:
Nurturing
Nature,
Nourishing
You”
project.
Over
the
next
three
years,
the
EU
will
continually
strengthen
its
cooperation
with
the
Hong
Kong
market,
utilizing
both
online
and
offline
platforms,
collaborating
with
local
partners,
and
enabling
more
consumers
to
choose
green,
healthy,
and
sustainable
organic
food,
enjoying
the
nourishment
of
nature
from
Europe.
Prof.
Wong
Woon
Chung
Jonathan
demonstrated
the
unique
characteristics
of
Hong
Kong
organic
food
market.
The
successful
holding
of
this
campaign
launch
not
only
showcased
the
exceptional
advantages
of
EU
organic
food
in
sustainable
development
but
also
marked
a
significant
step
towards
increasing
the
profile
of
EU
organic
food
in
Hong
Kong,
laying
a
foundation
for
long-term
cooperation
in
green
agriculture
and
opening
a
new
chapter.
The
content
of
this
promotion
campaign
represents
the
views
of
the
author
only
and
his/her
sole
responsibility.
The European commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
Hashtag: #EnjoyItsFromEurope #EUAgriPromo #EuropeanOrganic #EUOrganic #NurturingNatureNourishingYou #HealthyLiving #SustainableChoices
The issuer is solely responsible for the content of this announcement.
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