A Former spokesman of the Peter Obi-Datti Presidential Campaign Organisation, Doyin Okupe, has offered advice on how Air Peace can survive the price war with other foreign airlines.
Okupe emphasized that Air Peace must demonstrate boldness and resilience to withstand the price competition from other airlines operating international routes.
He suggested that the Nigerian airline should be prepared for non-profit operations for up to a year.
In a post on X, Okupe outlined the financial dynamics, stating that each flight costs about $100k with approximately 350 passengers. Given that about 4,000 passengers travel to the UK per day, even with two flights daily, Air Peace would only need less than 20% of the market to sustain its operations.
Air Peace recently launched its flight service from Nigeria to London’s Gatwick Airport in March, leading to a significant reduction in airfare by almost half.
This move prompted other airlines to also slash their fares.
However, Chairman of Air Peace, Allen Onyema, expressed concern over what he termed an “unspoken alliance” among foreign airlines to use lower pricing to force Air Peace out of the Nigeria-London route.
Onyema alleged that this alliance aims to eject Air Peace from international operations.
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