NEW YORK, NY–(Marketwired – July 23, 2014) – eXelate, the leading independent data platform, today announced the second event in its data marketing breakfast series. The event will bring marketers and agencies together to engage in discussions on data-driven marketing campaigns and strategies to identify and target audiences across video, mobile and display channels. An invite-only event, senior executives from Accuen Media, Cars.com, eXelate, MLA Consulting, OMD and VivaKi will share customer insights and best practices for leveraging data to create real-time marketing advantages in digital media.
The event takes place Thursday, July 31, from 8:30 a.m. to 11:15 p.m. CT at The Signature Room at the 95th, located at 875 North Michigan Avenue in Chicago.
Panel discussions and insightful presentations will address the following:
- Slashing ad budgets to keep up with the disruption in digital media
consumers and measuring their engagement through data and optimizing the marketing mix in real-time
- Harnessing the power of first and third party data to acquire new customers and nurture client loyalty
Included in the agenda is a keynote from Maarten Albarda, Integrated Marketing Consultant, MLA Consulting, who will provide an inside look at how zero paid media is the key to a new marketing model and a talk on marketer happiness from eXelate CEO Mark Zagorski.
Matt Spiegel, Founder/President of Concept Corridor, a digital marketing veteran as well as respected industry thought leader, will moderate a panel with the following guests:
- Dan Blasko, General Manager, Revenue Management, Cars.com
- Josh Jacobs, Global CEO, Accuen Media
- Sumeet Kanwar, Managing Director, OMD
- Shirley Xu-Weldon, VP of Analytics, VivaKi
The Chicago event is the second in a three-city series of events. The first event took place in New York City in June. The next event will occur in Los Angeles on August 14. For more information or to request an invite, please visit eXelate.com/summerseries. Follow the conversation on Twitter with the hashtag #SummerSeriesCHI.
eXelate makes digital media more relevant for consumers and marketers through analytics, smart data and data management software. The company’s ability to power smarter marketing decisions worldwide is the reason why 44 of the top 50 U.S. brands in beauty, beverages, CPG, consumer electronics, financial services, health care and luxury goods avail themselves of eXelate’s platform connections and industry partnerships globally.
eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate’s maX DMP (data management platform), fueled by the eXelate’s eXchange, first-party data can be managed, modeled, mobilized and measured across video, mobile, social and display channels. eXelate’s eXchange, the largest pool of directly measured consumer data, reaches two billion unique users and devices worldwide and includes key purchasing touch points — online and offline — from Nielsen, MasterCard Advisors, IXI and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon’s Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.
Blast PR on behalf of eXelate
Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate