NEW YORK, NY–(Marketwired – Jun 4, 2014) – eXelate, the leading independent data platform, today announced the first of its data marketing breakfast series that will engage marketers and agencies in discussions on the growing application of data and data management tools to prospect, upsell, and resell across video, mobile, and display channels. At the invite-only eXelate Summer Series: New York City, senior executives from eXelate, Foursquare, FreshDirect, MediaMath, Mercedes-Benz, and Verizon Wireless will share customer insights and best practices for leveraging data to create real-time marketing advantages in digital media.
The event takes place on Wednesday, June 25, from 8:30 a.m. to 12 p.m. ET at Soho House, which is located at 29-35 Ninth Avenue in New York City.
Provocative panel discussions and insightful presentations will address the following:
- Harnessing the power of first- and third-party data to grow current client revenue and add new customers;
- Engaging consumers across multiple channels with consistent messaging;
- Leveraging technology to manage marketer data and make it actionable in an increasingly fragmented media world.
Included in the agenda are former FreshDirect CMO John Leeman, who will provide a “marketer’s eye view” of data in action, a fireside chat with Foursquare CRO Steven Rosenblatt, and AdExchanger Senior Editor Ryan Joe, who will moderate the panel: “Data-Driven Marketing Strategies that Fuel Results and Revenue.” The panel’s guests include:
- Verizon Wireless Director – Advertising Strategy, Production and Brand, Nileem Jani
- Mercedes-Benz USA Marketing Analytics Lead, Scott Martino
- MediaMath Co-Founder and SVP Open Partnerships, Greg Williams
After its kick-off in New York City, sponsored by MediaMath, BrightRoll, and Bizo, the series will head to Chicago on July 31, and Los Angeles on August 14. For more information or to request an invite, please visit eXelate.com/summerseries, and to follow along with or participate in the conversation at the inaugural event on Wednesday, June 25, please use #SummerSeriesNYC on Twitter.
eXelate makes digital media more relevant for consumers and marketers through analytics, smart data, and data management software. The company’s ability to power smarter marketing decisions worldwide is the reason why 44 of the top 50 U.S. brands in beauty, beverages, CPG, consumer electronics, financial services, healthcare, and luxury goods avail themselves of eXelate’s platform connections and industry partnerships globally.
eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate’s maX DMP (data management platform), fueled by the eXelate eXchange, first-party data can be managed, modeled, mobilized, and measured across video, mobile, and display channels. The eXelate eXchange, the largest pool of directly measured consumer data, reaches 800 million active consumers worldwide and includes key purchasing touch points — online and offline — from Nielsen, MasterCard Advisors, IXI, and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon’s Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.
Blast PR on behalf of eXelate