However,
Hong
Kong
has
always
been
a
vibrant
and
entrepreneurial
city
with
unique
quirks
and
idiosyncrasies
that
gives
the
city
its
soul.
So
to
answer
the
question,
no,
Hong
Kong
is
not
back
to
normal
because
the
truth
is,
Hong
Kong
has
never
really
been
normal.
Tired of the negative headlines, a ground-up private sector initiative launches today, uniting Hong Kong Brands & Influencers behind
Hong Kong Never Normal; a new platform that kicks off with a campaign that celebrates the city’s extraordinary spirit with over 100 stories across the initial phase.
Big
and
small
brands,
content
creators
and
influencers
with
roots
in
Hong
Kong
have
come
together
to
share
stories
around
people,
places,
culture,
lifestyle
and
brands
that
embody
Hong
Kong’s
Never
Normal
essence.
The
@HKNeverNormal
Instagram
page
will
feature
original
and
collaborated
social
content
to
engage
and
inspire
conversations.
Joanne Lao, CEO of TBWA, the creative agency that initiated this campaign, said, “Our ambition is to rekindle the pride HongKongers deserve to have towards their remarkable home city. While this launch phase aims to build awareness, engage and ignite buzz, future phases will involve more collaboration activities with our ‘Hong Kong Never Normal’ community of brands, creators and influencers”.
Supporting partners include home grown brands and start-ups across 12 industry sectors including art, beauty, entertainment, education, food and beverage, fashion, hotels, lifestyle, media, non-profit, retail, sustainability, technology and traditional Chinese medicine. Full list of partners below.
In addition, individuals and influencers from many facets of Hong Kong are generously sharing their Hong Kong Never Normal perspectives in support of the campaign, including film director/actor Stephen Fung, business influencer Allan Zeman, 5-time Olympic swimmer Stephanie Au, singer/songwriter Serrini Leung and comedians Jordan Leung and Vivek Mahbubani.
Be inspired by the energy, entrepreneurism and creativity of Hong Kong and its people. Visit Instagram @HKNeverNormal and the website hknevernormal.com
~ END ~
Final
List
of
Assets
included
here:
Hong
Kong
Never
Normal
Thematic
Video
–
H:30
ENG
Hong
Kong
Never
Normal
Thematic
Video
–
V:30
ENG
Hong
Kong
Never
Normal
Thematic
Video–
H:30
TC
Hong
Kong
Never
Normal
Thematic
Video–
V:30
TC
NOTES TO EDITOR – PARTNER QUOTES & INFORMATION
Girish Jhunjhnuwala, Founder and Executive Chairman of Hong Kong based Ovolo Group said, “Nothing is ever ‘normal’ in Hong Kong – and that’s what makes it so special. We should leave normal behind and take pride in the city’s eclecticism. This is a positive, and accurate narrative for Hong Kong that is authentic and confident.”
“Hong Kong is part of Animoca Brands’ DNA and the essence of our identity. As pioneers of digital property rights in Web3, we’ve witnessed firsthand this city’s extraordinary blend of resilience and innovation. That’s why we’re supporting Hong Kong Never Normal, which embodies the spirit of a city that adapts to change,” said Evan Auyang, Group President of Animoca Brands.
According to Marco So, Co-Founder of Factiv, Hong Kong’s innovative beauty startup, “This campaign reflects the spirit of our brand and our belief in coming together to support the city together. In developing our brand, we rejected the norms of gender and age specific skin care products, proudly making science based products in Hong Kong, for HongKongers, especially for Hong Kong’s humid weather!”.
PARTNERS
In
alphabetical
order
Official
Brand
Partners |
Story
Partners |
Influencers/individuals |
9GAG |
A
Spark
of
Madness |
Allan
Zeman
@allanzeman |
Animoca
Brands |
BeCandle |
Chaotic
Hong
Kong
Expats
@chaoshongkong |
Asiaray
Media
Group |
Broken
Finger
Plus |
Evelyn
CHOI
Wing
Yan
@evelynchoii |
Easy
Group |
COA
Hong
Kong |
Hong
Kong
Memes
@hkmehmeh |
Fleishman
Hillard |
Eu
Yan
Sang |
Jordan
Leung
@69ranch |
Fork
Lore |
Factiv |
Serrini
LEUNG
Ka
Yan
@gwendolyn.spot |
Greater
Bay
Media
Entertainment
(GBME) |
Hotel
ICON |
Stephanie
AU
Hoi
Shun
@stephaniehsau |
Hong
Kong
Community
Foundation |
Mil
Mill |
Stephen
FUNG
Tak
Lun
@stephenfungible |
HYPEBEAST |
MPS
International
Consultancy |
Vian
LIN
Ka
Wing
@vian_vn |
Index
Game |
N.I.P.
Gin
–
Hong
Kong
Craft
Distilling
Co. |
Vivek
Mahbubani
@funnyvivek |
LKF
Group |
Pirata
Group |
|
Media
OutReach
Newswire |
Pomme |
|
Ocean
Park
Hong
Kong |
Rooftop
Republic |
|
Ovolo
Group |
Sleepyhead |
|
South
China
Morning
Post |
The
Lion
Rock
Press |
|
TBWA |
The
Savory
Project |
|
The
Sandbox |
Tuck
Chong
Sum
Kee
Bamboo
Steamer
Co. |
|
Young
Soy
Gallery |
||
Yuet
Wo |
Hashtag: #HongKongNeverNormal
The issuer is solely responsible for the content of this announcement.
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