PETALUMA, CA–(Marketwired – Feb 13, 2014) – MarketLive, the leading Total Commerce platform for high-growth merchants, today announced MarketLive Connect, a partner network of technology providers who contribute a wide range of commerce solutions to extend the capabilities of MarketLive’s core platform. Examples of technology extensions include retargeting to improve conversion, social commerce integrations to expand marketshare and drive customer loyalty, and payment solutions to lower barriers to closing sales online.
MarketLive Connect is unique to the industry due to its multi-dimensional approach to partnership. There are two dimensions of partners included in MarketLive Connect. The first includes those partners with whom MarketLive deeply integrates, including their technology functionality as a part of the MarketLive platform. In these situations, MarketLive owns the integration and the overall implementation of combined solution. The customer has one point of contact, one project to manage and streamlined, effective combined solution to rapidly drive ROI. The second dimension of partner in MarketLive Connect includes a wider ecosystem of commerce solution providers who can rapidly integrate with MarketLive through the platform’s Real-Time Integration Services. These providers include best of breed partners in targeted areas to give MarketLive customers the ability to rapidly extend MarketLive’s Total Commerce platform with specific commerce capabilities they may need, while still ensuring a high quality end result. Because of the unrivaled flexibility of this program, merchants can choose the solution that best suits their situation and unique needs. They can work with MarketLive as their one provider, but still benefit from the extended functionality provided by deeply integrated solutions; or they can choose the additional functionality providers they wish and rapidly integrate them with the MarketLive platform. No other commerce platform provides this multi-dimensional approach.
“The goal of MarketLive Connect is to quickly fill in particular needs or point solutions that our customers want, which is part of our commitment to customer-driven commerce. With the release of MarketLive Real-Time Integration Services in January, we have expanded our ability to efficiently integrate with a wide range of point solutions, whether or not they are pre-integrated with our platform. In addition, the deep integration we complete with our strategic partners allows our customers to rest easy, knowing they are getting a MarketLive experience and a technology that is pre-integrated and works,” said Ken Burke, founder and CEO of MarketLive, Inc. “In both scenarios, we carefully screen partners to ensure that their technology is well suited to ours, and that their industry focus and philosophy of quality and service match ours as well.”
“MarketLive Connect addresses one of the key challenges faced by all retailers — how quickly and cost effectively can we get new capabilities added into our platform?” explains Chip Overstreet, senior vice president, business development, MyBuys. “MarketLive and MyBuys have over 25 joint clients benefiting from our tight integration and driving substantial incremental revenue from MyBuys’ personalization solutions for ads, email and web sites, integrated with the rich promotional and merchandising features in the MarketLive platform.”
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Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers’ experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.
For more information, visit www.marketlive.com.
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