In 2015, Orezi properly announced himself into the industry with the release of his ”Ghen Ghen” album, which had the hit singles, ‘Shoki’ and ‘Shuperu’. Three years later, Orezi is extremely confident that he has earned his stripes in the game.
He had released the visuals to his latest single, ‘Weke’ just days before he walked into the Pulse office and Orezi was excited, not just about the song, but what he has in store for his fans.
During our conversation, he opens up on his upcoming album, which he says does not have a title for now, his debut headline event and thoughts on the music industry.
‘Yeah, I am building up to my second album, I was planning to release it this year, but I have moved it to February 2019, because I feel like the year is getting to an end, so I don’t want to just jump into releasing an album for the sake of it.
The album is 80% ready, I am just waiting for a couple of verses from my collaborations and it is done.”
‘I will be working with DJ Maphorisa and Kly, then there is Patoranking on the album.
I am trying to make an all-around album, that will suit everyone, there is a lot of dance-hall, a bit of Gqom and Afrobeats.
For producers, there is DaPiano and KillerTunes. I am also working with Sarz, Popito who produced ‘Shoki’ and ‘Shuperu’, then there is Del B also on the album.”
‘They say Nigerian songs don’t have content, the ones that have content, [he later points to Patoranking’s ‘Heal The World as an example] how well do you play them?
How well do they promote them, how well are you encouraging content music, the industry is killing the content culture.
Someone once told me that an OAP played my song and she said she didn’t like the song, and I was like the time I released a song that had a solid message, did you praise me? But when you have the one that you don’t like, you are quick to come to criticise.
It was only Falz that reached out to me when I dropped ‘Cooking Pot’ to say he appreciates it. Imagine you get an encouragement after songs like that, there will be a need to do more songs like that, and that is what happens to every other artist that want to bring out content.
And in as much as there is passion, there is a lot of money put into the music and one needs to make a profit. The industry is actually killing content.
What you push out is what people will accept, you flog an average song and it becomes a hit, in that same way, you should flog a song with content and help it become a hit.”
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