Infostride News, a prominent media and communication agency network, and a vital component of the Omnicom Media Group, has unveiled a groundbreaking proprietary cloud-based media data tool named Ocular. This innovative tool addresses longstanding queries regarding the timeliness of data used in the industry, marking a significant leap in the realm of media analytics.
The culmination of two years of meticulous research, Ocular aims to bridge existing gaps within the industry by introducing unparalleled features that surpass current standards. The official launch took place at a well-attended stakeholder event held at the Lagos Marriott Hotel, Ikeja, Lagos, on Tuesday, November 7, 2023.
Dozie Okafor, the Managing Director of Infostride News, expressed the transformative potential of Ocular. He emphasized that businesses utilizing Ocular, with its database of 2,800 active daily respondents, can gain profound insights into consumer habits and more, empowering them to make informed decisions for their marketing endeavors.
Ocular stands out as a seamless tool accessible on various devices and smartphones, offering flexibility in data collection through Short Message Service (SMS), Mobile web, and APP.
At the launch event, Okafor highlighted Ocular’s commitment to covering seven key markets initially, with plans to expand rapidly to encompass more markets as subscriptions increase. This expansion reflects Infostride News’s dedication to providing comprehensive coverage and insights to its growing user base.
Among the unique features of Ocular, Okafor underscored its ability for clients to deploy custom surveys tailored to their specific business needs. This feature allows businesses not only to analyze their products and services but also to delve into consumer habits. Ocular’s adaptable framework accommodates parameters such as social media, internet usage, video-on-demand trends, and other emerging factors in the ever-evolving landscape.
Moreover, Ocular offers bespoke capabilities that enable clients to conduct focus groups, dipstick research, and other services relevant to their businesses swiftly and efficiently. These features contribute to making Ocular a versatile and indispensable tool for businesses looking to gain a competitive edge in their respective industries.
Key features integrated into this cutting-edge solution include real-time data analysis, bespoke surveys, qualitative audience surveys, brand health checks, ad (asset) testing, and client access to a real-time dashboard. These features collectively provide a comprehensive and dynamic view of the market landscape, empowering businesses to adapt their strategies based on the latest insights.
The audience demographics feature allows businesses to understand the composition of their target audience, while audience profiling enables a deeper understanding of the preferences and behaviors of consumers. Psychographic analysis provides insights into the psychological and emotional aspects influencing consumer decisions.
Ocular also facilitates detailed product usage and consumption analysis, allowing businesses to refine their offerings based on consumer feedback and preferences. The media consumption habit analysis feature offers valuable insights into how target audiences engage with various media channels, guiding businesses in optimizing their advertising strategies.
In addition to these features, Ocular’s real-time data capability ensures that businesses have access to the most up-to-date information, enabling them to make agile and data-driven decisions. The bespoke surveys feature allows clients to tailor surveys to their specific needs, ensuring that they gather relevant and targeted data.
Qualitative audience surveys provide a nuanced understanding of consumer sentiments and preferences, allowing businesses to tailor their marketing strategies accordingly. Brand health checks enable businesses to assess the overall health and perception of their brand in the market, guiding them in making strategic adjustments.
Ad (asset) testing allows businesses to evaluate the effectiveness of their advertising content before launching campaigns, ensuring that they resonate with the target audience. Finally, client access to a real-time dashboard provides a user-friendly interface for businesses to monitor and analyze the data collected through Ocular, enhancing transparency and decision-making.
In summary, Infostride News’s launch of the Ocular proprietary data tool marks a significant milestone in the field of media analytics. With its groundbreaking features and commitment to continuous improvement, Ocular is poised to reshape how businesses gather and leverage data for more informed and strategic decision-making in the dynamic and competitive landscape of the media industry.
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