As part of the programme, SMEs will gain access to a series of up to 10 bite-sized explainer videos and up to four hands-on workshops co-created and hosted by Prudential and its Talent Engagement Ecosystem (TEE-Up)1 partner, Republic Polytechnic. The first two videos on
GenAI-enabled Customer Engagement Chatbots and GenAI-enabled Sales & Marketing Content Creation will be available on IMDA’s CTO-as-a-Service platform for SMEs, and the remaining videos will be rolled out progressively in the second half of 2025. The complementary workshops offered as part of the programme are conducted by Prudential’s GenAI domain experts and Republic Polytechnic lecturers.Prudential has been a long-standing supporter of SMEs through its SME Skills Accelerator Programme2, which equips SMEs with the skills and resources to grow and innovate by upskilling and reskilling their employees. In 2022, the insurer had worked with Ngee Ann Polytechnic and ST Engineering to produce a digital commerce playbook to help SMEs kickstart their digital journey in a safe and secure manner3.
Mr Ben Tan, Chief Distribution Officer, Prudential Singapore, said: “Having been a long-time supporter of SMEs, who are a key pillar of Singapore’s economy, we are proud to deepen our commitment by enabling them to gain access to the latest technologies such as GenAI to fuel business growth. Through practical explainer videos and hands-on workshops conducted by us and Republic Polytechnic, one of our Talent Engagement Ecosystem partners, we aim to equip SMEs with the knowledge and skills to apply GenAI meaningfully in their businesses. These efforts are part of the GenAI XPonential programme, delivered in partnership with IMDA, to help SMEs innovate, grow, and stay competitive in today’s digital economy.”
Mr Johnson Poh, Assistant Chief Executive, Sectoral Transformation Group, IMDA, added: “In today’s fast-evolving digital landscape, it is vital to equip our SMEs with the tools and knowledge to harness GenAI effectively. IMDA welcomes the collaboration with Prudential Singapore to ensure that our SMEs can navigate the complexities of this emerging technology, gain the confidence to use GenAI to boost productivity, and remain competitive in an AI-driven economy.”
Collaboration
with
students
to
bring
GenAI
to
the
fore
Students
from
Republic
Polytechnic’s
Year
2
and
3
cohorts
were
engaged
to
develop
the
GenAI
XPonential
tech
explainer
videos.
Guided
by
experts
from
IMDA
and
Prudential,
these
students
explored
real-world
GenAI
applications
while
honing
their
videography
and
editing
skills.
These
students
were
engaged
for
their
digital
fluency
and
to
encourage
knowledge
sharing.
Singapore’s
youth
are
among
the
most
active
users
of
GenAI,
with
80
per
cent4
using
the
technology
at
least
once
a
week
for
tasks
such
as
homework
or
school-related
tasks.
Ms Wong Wai Ling, Director, School of Infocomm, Republic Polytechnic, said: “This collaboration exemplifies how industry and education can come together to empower both students and SMEs in the GenAI space. Our students had a unique opportunity to translate classroom learning into practical outcomes, co-creating resources that will help local businesses harness the potential of emerging technologies. We are proud to support Singapore’s digital future by equipping youth with real-world skills while contributing to the nation’s broader upskilling efforts.”
Mr Ben Tan added: “By involving youth in the creation of educational content for SMEs, the broader initiative nurtures the next generation of AI creators who are confident in using new technologies and eager to drive change. It also encourages intergenerational learning, where students support SMEs in the digital economy, building a future-ready ecosystem grounded in knowledge sharing and innovation.”
This
collaboration,
supported
by
the
National
Youth
Council,
deepened
students’
understanding
of
emerging
technologies,
served
as
a
platform
for
them
to
apply
their
skills
in
a
real-world
setting,
and
is
part
of
youth
outreach
initiatives
aimed
at
helping
SMEs
upskill.
https://www.prudential.com.sg/
https://www.linkedin.com/company/prudential-assurance-company-singapore
https://www.facebook.com/PrudentialSingapore/
Hashtag: #PrudentialSingapore #IMDA #GenAIXPonential
The issuer is solely responsible for the content of this announcement.
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