TORONTO, ON–(Marketwired – May 27, 2014) – Linkett, the leader in real-world digital marketing technology, announces its partnership with three Oxford Properties locations: Royal Bank Plaza, MetroCentre and Richmond & Adelaide Centre. This partnership is also the first time Linkett technology has been integrated with an NFC-enabled loyalty card for the program.
As brands and retailers work to combat shopper trends such as showrooming, Linkett’s Real-World Consumer Engagement Platform provides needed intelligence and real-time insights for marketers through an easy-to-use online dashboard. The Linkett Online platform is connected to devices that attach to any screen via HDMI which are able to detect nearby smartphones or consumers and trigger relevant full-motion video content while gathering insights into the in-store journey consumers take throughout a store or venue.
“The Linkett Consumer Engagement platform is all about brands leveraging digital technology to conveniently interact with shoppers and generate valuable insights from it,” said Douglas Lusted, CEO of Linkett. “Linkett technology provides brands the opportunity to interact with out-of-home shoppers and get feedback in real-time, providing the who, what, when, where, and how a consumer interacted with their content throughout their journey in a venue. This information provides brands with performance metrics commonly used for online marketing, but now for their offline venue to maximize performance and increase promotional success.”
Throughout this week, Oxford Properties is running a special promotion where consumers will receive an NFC-enabled loyalty card after making a purchase from select food court vendors, including Harvey’s, Swiss Chalet, Manchu WOK and Booster Juice, among others. After tapping a Savour the Rewards loyalty card at a Linkett kiosk, shoppers will receive exclusive deals, plus an entry for daily instant prizes and a trip for two to a select Fairmont destination of their choice within Canada. Already within the first few days Linkett has generated thousands of interactions with consumers and is consistently increasing per day.
About Oxford Properties Group
Oxford Properties Group encompasses a global platform for real estate investment. An owner, developer, investor and manager, Oxford leverages its deep real estate and financial expertise, its capacity for quick seamless execution and unsurpassed access to capital, to create opportunities for successful investments and for profitable partnerships.
Founded in 2012, Linkett is a rapidly growing technology start-up providing hardware and software innovations for the out-of-home marketing industry. Linkett creates consumer engagement by leveraging their proprietary technology that records the behavior of consumers to gather actionable shopper insights; resulting in more efficient marketing efforts. For additional information about Linkett, visit www.linkett.com.
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