VICTORIA, BRITISH COLUMBIA–(Marketwired – April 23, 2014) – Victoria Highlanders FC is pleased to announce a new partnership with Shaw Communications Inc. (TSX:SJR.B) (NYSE:SJR) for the upcoming 2014 Premier Development League season. The agreement will see its home stadium, Royal Athletic Park, given a technological upgrade as Shaw Communications will provide Internet services to the press box and ticket box offices, as well as providing in-stadium WiFi services to Highlanders fans through access to the Shaw Go WiFi network. As per club policy, no financial terms will be disclosed.
“I am delighted to welcome Shaw Communications to the Highlanders family. This partnership continues to build the framework of business partners that will help take the Highlanders to the next level of operations,” stated Highlanders General Manager Mark deFrias. “It will be important for the Highlanders to be as competitive on the field as we are off the field. At the highest level of our program, we provide an entertainment avenue for the community, and this relationship will allow us to make a marked improvement on the game day experience at Royal Athletic Park.”
A complementary service available to all Shaw Internet customers, Shaw Go WiFi will provide visitors to Royal Athletic Part with instant Internet access by entering their credentials. Once logged in, Shaw customers will remain continuously connected to Shaw Go WiFi while within range of the network. Visitors who are not Shaw Internet customers also have access to the network at Royal Athletic Park by logging in at each use.
“This partnership with the Victoria Highlanders soccer team exemplifies Shaw’s continuing goal of keeping customers and communities as connected as possible,” said Ron McKenzie, Vice President, Operations. “We look forward to providing spectators at Royal Athletic Park with access to an exceptional WiFi experience as they cheer on the Highlanders this season.”
Added deFrias, “we’re pleased to be working with Shaw to give our fans the best, most exciting experience possible at the stadium, while building on the successes of the past 2013 PDL season, where Highlanders soccer captured the imaginations of the Victoria faithful.”
About Victoria Highlanders FC
In 2009, Victoria Highlanders FC played their inaugural season in the United Soccer Leagues Premier Development League, and in 2013, the club won the Pacific Northwest Division and Western Conference Championship. The Highlanders FC have created a structured development model that encompasses top tier teams for men and women, extensive youth development and grassroots programs, and have recently developed a new school program to support initiatives related to health and wellness through soccer. The Highlanders men’s PDL team kick-off on May 4th against Salish Sea rivals Vancouver Whitecaps. See you at Royal Athletic Park, Bravehearts Unite! For more information about the Highlanders FC, please visit www.victoriahighlandersfc.com.
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.2 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR). For more information about Shaw, please visit www.shaw.ca.
Manager, Communications & Digital Media
Shaw Communications Inc.
VP, External Affairs