You know what I’m talking about. The “interstitial” suggestion to either download the app (in big letters!) or continue to the mobile site (in teeny tiny letters!).
Annoyance made easy
Your team has spent many months perfecting your mobile app, so of course you want people to download it. You want to get your app high up in the app store charts. I get it. Totally. However, you (and a lot of companies) have gotten overly aggressive with how you go about “suggesting” that we download your app.
The trending stat
Sixty-nine percent of people saw a link somewhere, cared enough to tap it, saw the interstitial and said “hell no.” I’m pretty sure that Google+ isn’t the only property seeing this on the web. I like using really well built mobile sites. They feel lighter than a native app and sometimes I just want to follow a link and get out of there.
Sorry, site owners, maybe we just don’t want your app. Google+ dropped theirs once they saw the above data. Being “mobile” doesn’t just mean having a native app and driving people to it.
It seems like mobile-first companies are learning that (albeit slowly and thanks to data like this), expanding their desktop/web offerings. Take a look at Instagram and Vine, both are adding more functionality into their website. Smart. Why lock up great content and lock out great eyeballs just because you want app installs?
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