- Investment aims to deepen brand–creator partnerships and boost performance-driven marketing for brands and sellers in Southeast Asia
- New features include new affiliate channel, custom storefronts, and performance dashboards
- Affiliates can unlock higher commissions and gain strategic support ahead of mega campaigns such as 6.6 and 11.11
Empowering
creators
through
a
new
and
improved
LazAffiliate
Programme
The
enhanced
LazAffiliate
Programme
introduces
an
industry-leading
incentive
structure
and
a
new
suite
of
advanced
features
tailored
to
empower
affiliates
–
from
established
influencers
and
creators
to
emerging
micro-influencers
and
everyday
shoppers
–
to
maximise
monetisation
on
their
platforms
and
amplify
their
impact.
The
key
enhancements
and
new
features
include:
-
Affiliate
Channel
Upgrade:
The
refreshed
affiliate
channel
features
a
more
user-friendly
interface
which
makes
product
selection
experience
more
seamless
and
efficient.
-
High-Commission
Product
Curation:
A
dedicated
list
of
top-converting,
high-commission
products
allow
affiliates
to
prioritise
what
sells
best.
- Performance Dashboard: A new dashboard offers insights into traffic metrics and link performance, including conversion rates, unique visitors, and commissions, to enable smarter content strategies for higher earnings.
- Custom Storefronts: Affiliates can now personalise their digital storefronts to feature recommended products, for streamlined follower discovery and purchasing.
- Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.
Driving cost-effective growth for brands and sellers
To increase earnings for affiliates, Lazada is partnering with top brands and sellers to deliver performance-driven and cost-efficient marketing strategies. These partnerships will see Lazada co-investing through:
-
Lazada-funded
store
vouchers:
In
addition
to
affiliate
rewards
to
incentivise
consumer
purchases.
-
Multi-tier
creator
ecosystem:
A
cultivated
network
of
influencers,
content
creators,
and
key
opinion
consumers
(KOCs)
to
amplify
product
visibility
and
improve
product
discovery.
The result is a performance-based framework where brands and sellers invest only for actual conversions – transforming creator collaborations into measurable, sustainable, and scalable revenue channels.
What’s
next:
6.6
Mega
Sale
and
beyond
This
upcoming
6.6.’s
campaign
rewards
accelerator
will
include
up
to
36%
commission
for
affiliates
who
promote
brand
partners
via
store
vouchers.
Over
80
fashion
and
beauty
brands
have
partnered
with
Lazada
to
co-fund
affiliate
rewards
and
incentives.
In
addition,
a
total
of
US$100,000
in
rewards
will
be
issued
to
top-performing
regional
affiliates.
Going
forward,
top
affiliates
can
enjoy
extra
bonuses
and
rewards
based
on
their
performance
during
sale
campaigns.
“Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,” said Jared Chan, Head of Regional Affiliate, Lazada Group. “With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers.”
Over 20 affiliate partners from Malaysia attended the Lazada Affiliates Southeast Asia Awards 2025, where they were recognised for their exceptional efforts in driving sales conversions for the marketplace. Top performers were awarded cash prizes and trophies, receiving accolades such as “Affiliate of the Year 2024”.
Representing Involve Asia, which received the Affiliate of the Year 2024 award, Natasya Ramlies – Vice President of Commercial said: “We’re proud to be recognised as one of the top-performing affiliates in Malaysia. It has been an incredible journey since we started, and we’re thrilled to have been part of the Lazada Affiliate ecosystem for over a decade. While the space continues to grow more competitive, we’ve been able to scale and diversify our portfolio thanks to the dedication of our team and the strong partnerships we’ve built with the affiliates in our network. Receiving the Affiliate of the Year 2024 award is a truly meaningful milestone that reflects the effort and collaboration of our affiliates and team members across the board.”
LazAffiliate is Lazada’s flagship affiliate programme that connects a growing network of creators—ranging from influencers and content creators to passionate everyday shoppers—with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a no-barrier entry into creator commerce, with no minimum following required—just share, recommend, and earn.
To
learn
more
or
join
the
LazAffiliate
community,
click
here
to
learn
more
or
follow
LazAffiliate’s
socials
here.
The issuer is solely responsible for the content of this announcement.
Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate