KUALA LUMPUR, MALAYSIA–(Marketwired – Jan 7, 2014) – Vuclip, the world’s largest independent mobile video and media company, has partnered with Maxis Berhad (Maxis), Malaysia’s only integrated communications service provider, to provide consumers across Malaysia with a brand new mobile video service, Maxis Vuclip Shows. The video service is available at a very consumer friendly price — two mobile videos for RM1, and delivers a superior mobile video experience by combining amazing content with cutting edge technology. Previously, videos on mobile were reserved for the elite — owners of high-end devices with the means to pay a premium price. Powered by Vuclip’s Dynamic Adaptive Transcoding™ Technology, this newly launched service allows any Maxis user to watch videos on any device, be it a smartphone or feature phone without buffering and at an affordable price.
Within the first three weeks of launch, Maxis Vuclip Shows has already seen more than 15,000 unique active users each day, demonstrating the growing demand for mobile video content. Consumers can enjoy the service by accessing Maxis Vuclip Shows in a number of easy ways including visiting Maxis’ mobile portal (http://m.maxis.com.my) or by texting the keyword “Video” to 23280. Maxis Vuclip Shows offers a vast library of global and regional content to consumers and includes popular channels across entertainment, comedy, lifestyle, yoga, health tips, sports and news with daily addition of numerous new videos.
T Kugan, Maxis’ Head of Digital Services, said, “We want to provide every customer the video they want with the best mobile video experience possible. Vuclip’s innovative technology allows us to offer a quality viewing experience to subscribers using both smartphones as well as feature phones, thus providing greater access to a richer mobile experience for everyone.”
“Mobile videos are a great opportunity to spur mobile internet adoption. Vuclip is a respected strategic partner throughout the global mobile ecosystem, and we are excited to work with them to bring mobile video to the masses here in Malaysia,” he added.
“The mobile phone is an integral part of consumers’ lives today, and they want to access their favourite content within the comfort of their handsets. We are proud to partner with Maxis and bring videos to their customers in a ground-breaking way. With Maxis’ industry leadership, we have no doubt that Malaysia will experience a wave of mobile video consumption,” said Nickhil Jakatdar, Founder and CEO of Vuclip.
For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Vuclip reaches more than 100 million unique users monthly around the world. Vuclip is headquartered in Milpitas, California with offices in New Delhi, Mumbai, Singapore, Dubai, Shenzhen, Beijing and Ottawa. Check out Vuclip on your phone via m.vuclip.com or by installing the Vuclip app on your Android device.
About Maxis Berhad
As one of Malaysia’s most admired home-grown brands, Maxis Berhad (Maxis) has evolved from being a premier mobile operator to one that offers an extensive suite of services to enrich its customers’ lives whether at home, at work or on-the-go: mobile and fixed voice, messaging, mobile internet, wireless and wired high speed broadband, and multi-screen content and applications — be it entertainment, education, security or cloud computing — through mobile, fixed and satellite networks. Maxis launched the first high-speed networks in Malaysia including 3G, 3.5G, 3.5G+ and was the first to launch 4G LTE (Long-Term Evolution) early this year. Maxis’ high-speed network footprint is the largest in the country with 95% 2G and 82% high-speed 3G coverage.
As a key supporter of the Malaysian application development ecosystem, Maxis partners with local developers to bring innovative applications to its customers while also making available the widest range of localised content in the market, with a selection of free Apps that appeal to different segments across various smart devices. Maxis’ efforts in innovation, excellent customer service and providing value to stakeholders have earned the Company numerous awards including the historic win of 20 awards at the 13th Customer Relationship Management and Contact Centre Association of Malaysia (CCAM) Annual Awards in 2012, Best Managed Company, Asia’s Best Employer, Putra Brand of the Year Awards in 2011 and Top 5 Best Global Operator Award by World Communication Awards in 2012 and 2010. Committed to contributing to the communities it operates in, Maxis’ Corporate Responsibility efforts focus on making a ‘Positive Impact’, harnessing leading-edge technology to create value for the economy, society and the environment. For more information, please visit: maxis.com.my
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